by Casey Demchak | Apr 7, 2020 | Blog, Insights and Experiences, Inspiration
The COVID-19 situation crisis rolls on, so I want to start by sending you a lot of positive energy. I sincerely hope you and your family are doing well. I believe a lot of good will eventually emerge from this situation if that’s what you choose to focus on. You and I...
by Casey Demchak | Mar 31, 2020 | Blog, Copywriting Techniques, Insights and Experiences
Before I begin I want to say that I hope you and your family are doing well and staying safe and sound. This COVID-19 situation is a challenge for all of us, but I know we’ll get through it and come out the other side of this with greater clarity about our purpose in...
by Casey Demchak | Feb 18, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Illicit positive emotional reactions in your prospect’s mind In my last post, I introduced you to the technique of blending mental triggers into your book marketing copy. I stressed that using mental triggers gives you the ability to create positive emotional...
by Casey Demchak | Feb 4, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Part 1 – Create positive emotional reactions in your prospect’s mind As we roll into February, I want to focus on a dynamic copywriting technique for authors that can really set your book marketing copy apart from the crowd. So this week I’m going to start a...
by Casey Demchak | Jan 28, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Take people from where they are to where they want to be Authors who follow my know that I always emphasize the importance of writing benefit-driven book marketing copy for this simple reason: People aren’t interested in what your book is about, they’re interested in...
by Casey Demchak | Dec 3, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Marketing Platform
Give readers what they need to make a buying decision! Is long book marketing copy dead? Do sales pages for books have to be super concise because no one reads anymore? The fact that millions of books are sold each year pretty much kills the “nobody reads...
