Get to Know Casey Demchak
Get to Know Casey Demchak
For the last 30+ years I’ve developed enticing brand and sales messaging for medical companies, healthcare organizations, and physician entrepreneurs.
I’ve also ghostwritten four self-development books and the marketing copy for numerous others.
These days, my focus is simple…
I want men in the longevity market (which includes me) to age gracefully by having the information they need to make informed decisions about their health care.
And since I live smack dab in the middle of this market…
I know what keeps these guys up at night, and I know how to talk to them.
I can help your organization grab their attention by developing a Core Message Platform™ that’s filled with compelling sales and marketing messages that:
- Get the attention of your audience … quicky
- Showcase the full value of your product benefits
- Unify and align you with your ideal prospect
- Paint a vivid picture of the transformation you deliver
- Motivate physicians and end users to buy from you NOW, instead of later… or never
When it comes to writing effective message platforms, I have no use for worn-out hype-and-fluff techniques. Because let’s face it, nobody wants to be “sold” to anymore.
Plus, whether you’re writing B2B or B2C, the dudes you’re marketing to can smell B.S. from a mile away, and they hate it.
So I use conversational copywriting techniques, storytelling, and empowering belief statements to unify you with your audience and communicate the transformation you provide.
Other Stuff You’d Find in a Background Check
I’m best known for my innovative approach to creating Core Message Platform™ documents that serve as the “master messaging playbook” for your product or service.
Over the years I’ve written many of them for companies and consultants, primarily in the medical, health and wellness, and self-development fields.
A few other things in my highlight reel include:
● I was the senior copywriter at Mentor Corporation, a $250,000,000 a year medical company, where I wrote the marketing copy for several groundbreaking medical devices.
● I am the author of the book, Essential Sales Writing Secrets.
● I am the instructor for AWAI’s Brand Messaging Strategist certification course.
I also hold a BA in Communications from Loyola Marymount University in Los Angeles, where I twice won the Samuel Z. Arkoff award for screenwriting excellence.
Back in the day, I also had a little luck writing film scripts, and I was a story analyst for Ron Howard & Anson Williams Productions. (Ritchie and Potsie from Happy Days)
