Connect With Casey
Direct Response, Core Message Development Copywriter
My passion is delivering quantifiable value to your business through premium message development and direct response copywriting!
“Repetition of message builds your brand’s reputation. And for people to focus on your message, your message must be focused.”
This simple quote is the driving force behind my Core Message Platform™ program and direct response copywriting services. My mission is to write dynamic and compelling marketing materials for you that:
- Build your brand image
- Generate leads
- Persuade prospects
- Move people to buy
- Propel your personal success
When it comes to writing effective marketing messages, I have no use for worn out “hype and fluff” techniques. Because let’s face it, nobody wants to be “sold” to anymore.
Instead, I expertly use storytelling, emotion, thematic texture, and other proven strategies relevant to markets where prospects DEMAND to interact with you through an authentic two-way dialogue.
Casey Demchak – Professional Background
For more than 20 years, Casey Demchak has been a recognized expert at writing high-performance marketing materials for a wide range of industry-leading companies – most notably for authors/speakers/coaches, physician entrepreneurs and medical companies.
Casey is best known for his innovative approach to creating Core Message Platforms that serve as the springboard for writing a full array of marketing communications for your products and services.
He is author of the book, Essential Sales Writing Secrets, and he also wrote a chapter on persuasive sales writing featured in the book, Advice from the Top: The Expert Guide to B2B Marketing.
In addition, Casey hosted the VoiceAmerica™ Business Internet radio talk show, Essential Marketing Secrets. He has also been the copywriter on seven marketing communication projects that have won American Advertising Awards.
Casey holds a BA in Communications from Loyola Marymount University in Los Angeles, where he twice won the Samuel Z. Arkoff award for screenwriting excellence.