Get to Know Casey Demchak
Book Marketing Copy Training & Instruction
“I see a world where every author has great book marketing copy, so they can make a big impact and sell more books.”
This quote is the driving force behind my instructional programs for authors. My mission is showing you how to write marketing copy that helps you:
- Sell more books
- Build your fan base
- Elevate your stature
- Make a big impact in the world
When it comes to writing engaging book marketing copy, I stay away from worn out “hype and fluff” techniques. Because let’s face it, nobody wants to be “sold” to anymore.
Instead, I show you how to create conversational marketing messages that have the tone of a friendly chat you’d have over coffee with a potential book buyer.
When you discover how simple it is to write attention-getting marketing copy, you’ll go from feeling nervous and hesitant about promoting your book – to feeling excited and certain.
Casey Demchak – Professional Background
Casey Demchak is a copywriter for Jeff Walker’s Product Launch Formula team. For more than 20 years, Casey has been a recognized expert at writing high-performance marketing copy. In the last decade he’s written the book promotion materials for more than three dozen books that have become Amazon bestsellers.
Casey is best known for his innovative approach to writing straightforward, conversational marketing messages that engage book buyers and motivate them to buy.
He is also author of the book, Essential Sales Writing Secrets, and former host of the VoiceAmerica™ Business Internet radio talk show, Essential Marketing Secrets.
In addition, Casey’s been the copywriter on seven marketing communication projects that have won American Advertising Awards.
Casey holds a BA in Communications from Loyola Marymount University in Los Angeles, where he twice won the Samuel Z. Arkoff award for screenwriting excellence.
Important Note: These programs are intended to teach you valuable book marketing copywriting skills. Purchasing any program and learning the writing skills it teaches does not guarantee that your book will become a bestseller.