Persuasive Sales Writing Blog
Message Development: The Secret to Getting Perfect Endorsements
As a copywriter for coaches and authors, I work with numerous clients who want to raise their profile and stature with their target audience. One key to achieving this is to collect endorsements from key market influencers. Let’s face it, every business or...
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Headline Writing: How to Engage the Skimmers
Evidently, recent studies indicate that people now have the attention span of a goldfish. How they measure the attention span of a goldfish is beyond me. But if this startling fact is actually a fact, it means headline writing for coaches and authors is more critical...
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Core Message: Write an Enticing Solution Picture
Today I want to focus on a special technique I use when copywriting for coaches and authors. This technique is an important element of your message development that you should never overlook. I call it painting a solution picture with words. If you’ve developed a...
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Message Development: Craft a Strong “One Liner”
I’ve found that an important part of the message development process when copywriting for coaches, speakers, and authors is crafting a strong 30-second pitch, which is also called an “elevator pitch.” Having a solid 30-second pitch about you, your book, or program is...
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Coaches & Speakers: Book Writing Made Simple!
A great deal of my experience copywriting for coaches has centered on developing core marketing messages for their books and programs. How to write these marketing messages is typically the focus of this blog. However, this week I’m going to change things up and...
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Message Development: Here’s Your Must-Have Tool!
First, Some Big News If you’re a coach, speaker or author who has been reading my blog for a while …or if you’re a new subscriber …you’re in the right place to learn about effective message development. And, I actually received some confirmation on this. In its...
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Coaches & Speakers: Think Big and Keep It Simple in 2018!
The Think Big Part For professional coaches and speakers, strong message development is essential to book and online program marketing success. This is kind of a no-brainer. However, equally important to marketing success is your mindset. As a copywriter for coaches,...
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4 Steps to Getting Great Testimonial Quotes!
In my day-to-day career copywriting for coaches and authors, the one question I receive on a continual basis is this: “How do I get good testimonial quotes for my books and programs when the people I want to get them from are so darn busy?” This is a good question,...
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Press Releases: Old-School Publicity Still Works!
In my last post I described why old-school postcards are still a powerful marketing tool for books and online programs, and I detailed why authors, coaches and speakers should make them an important part of their marketing mix. In this post, I’m going to stay in old...
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Leverage Old School Marketing Power: Postcards!
Digital marketing. Social media. Online discussion groups. The e-tools available today have revolutionized marketing books and online programs for coaches, speakers and authors. However, when copywriting for coaches, I often see one flaw in their core message...
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