Bestseller Book Marketing Copy Blog
How to Make Your Book Marketing Copy Easy On the Eye
My last few posts have focused on the most important real estate in book marketing copy – your headlines. In this post, I shift gears and begin a series on how to write body copy that motivates readers to want to buy your book. I start this series by showing you how...
A Headline Strategy That Snags “Copy Skimmers”
Two weeks ago, I showed you how easy it is to write basic headlines that attract readers and motivate them to want to learn more about your book. In last week's post, I shared my "setup and payoff" technique, which creates a tight connection between your headline and...
How to Add Extra “Grab” to Your Book Marketing Headlines
In last week's post, I showed you how quick and easy it is to write simple headlines that engage readers and motivate them to want to learn more about your book. As I said last week (and it's worth repeating), headlines are the most important real estate in your book...
How to Write Great Headlines In a Matter of Minutes
There's no doubt it. Headlines are by far the most important real estate in your book promotion content. So you never want to waste this valuable space. Headlines are so important because they're the first thing book buyers see when they scan your website sales page,...
Let’s Get Your Book Dream Off the Back Burner
Over the years, I've helped nearly 200 authors write marketing copy for their books. I've noticed that many of them barrel ahead even when they're not sure of all the steps involved with publishing and marketing their books. These are authors who have an obvious bias...
Resolving the Short vs Long Book Marketing Copy Debate
I was given my first copywriting assignment 27 years ago. My marching orders were simple. "Casey, keep your copy short and tight because nobody reads anymore." Well, 27 years later, marketing copy has sold billions of dollars worth of products, services, books, and...
Simple Words and Short Sentences Sell Books
I continue my back-to-basics series by sharing the first lesson I learned about copywriting, which is that simple words and short sentences sell. This basic principle still guides me when I help authors develop book promotion materials. It's always tempting to make...
Your Book Marketing Copy Needs a Big Idea
My back-to-basics series continues with another writing exercise that ties your book marketing copy together into a cohesive whole. This exercise will help you give your book marketing content the backbone it needs to have a more professional edge. Having this edge...
How to Develop a Magnetic Book Marketing Copy Voice
My back-to-basics series continues this week with an exercise that’s essential to creating magnetic book marketing copy. Unfortunately, many authors choose to skip this exercise when planning their book promotion materials – and that’s a mistake. Before you write any...
The One Thing Book Marketing Copy Must Focus On
I want to start this week's post with some breaking career news. I'm pleased to announce that I am now part of Jeff Walker's Product Launch Formula marketing team. My official title on the team is ... you guessed it – copywriter. I am a big fan of Jeff Walker's...