Bestseller Book Marketing Copy Blog
3 Reasons Why Strong Book Marketing Copy Is Crucial
I hope those of you here in the U.S. had a relaxing Thanksgiving break. I really enjoyed going on a few gratitude hikes with my dog Ranger on the nearby trails here in Denver. It's amazing what long walks in the cool mountain air can do for your mind, body, and soul....
Master the Bestseller Marketing Mindset In 4 Steps
For the last few months, I've given you specific tips on how to write engaging marketing copy for your book. I've also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I'm going to go back to the basics and provide...
3 More Book Marketing Copy Editing Secrets
Over the last two weeks, I’ve revealed six important book marketing copy revision tips for you. Don’t get freaked out by writer’s block. It doesn’t exist. Be conversational and authentically YOU. Make your copy "at-a-glance" friendly. Write bullet points that are...
3 Editing Secrets That Sharpen Your Book Marketing Copy
Last week I revealed three must-know book marketing copy revision tips, and this week I'm rolling out three more for you. If you want to write engaging ad copy for your book or other promotional content such as back cover copy, Amazon descriptions, web pages and...
3 Big Book Marketing Copy Revision Secrets
For the last several weeks I’ve shared a lot of insights with you about how to write strong book promotion copy for your back cover, website sales page, Amazon description, and more. Now for the next few weeks I’m going to reveal several secrets to revising and...
The Simple Way to Beat Marketing Copy Writer’s Block
For the last several weeks, I've gone into detail about how to write various aspects of your book's sales pages, eblasts, back cover copy, and Amazon descriptions. I've covered how to write headlines, call-to-action lines, benefit-driven bullet points, solution...
How to Support Your Benefit Statements with Social Proof
Over the past several weeks I've given you insight into each step of my 9-step formula for writing conversational book marketing materials that can include your website sales pages, eblasts, back cover copy, Amazon descriptions, and more. Last week I covered Step 5...
How to Detail Your Copy with Better Bullet Points
In recent posts I've detailed each step in my 9-step formula for writing conversational marketing copy for your book's sales pages, eblasts, back cover copy, Amazon descriptions, and more. So far I've covered the first four steps. This week I cover Step 5, which is...
How to Write “Magic” Book Marketing Copy
I've been very busy writing a lot of book marketing copy for authors these last few weeks. As I engage with them the number one request I hear when writing their book marketing copy is this: "Hey Casey, I need you to work your magic." I am flattered when authors refer...
How to Leverage “Piggyback” Book Marketing
I hope you’re making the most of these last few weeks of what has been the most unusual summer of many of our lives. Now on to this week’s book marketing copy quick tip. In recent posts I’ve been detailing each step in my 9-step formula for writing conversational...