Persuasive Sales Writing Blog
The Perfect Voice for Everything You’re Writing
Before I begin I want to say that I hope you and your family are doing well and staying safe and sound. This COVID-19 situation is a challenge for all of us, but I know we’ll get through it and come out the other side of this with greater clarity about our purpose in...
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How to Write Enticing P.S. Lines that Grab Your Readers
This week’s book marketing copy quick tip goes back to when you and your friends were little kids who passed "secret notes" back and forth during math class. Remember how much fun it was and how important it seemed. Well, it was important because you were learning how...
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How to Leverage Mental Triggers in Your Marketing Copy (Part 3)
Stimulate positive emotional reactions in your prospect’s mind In my last two posts, I explained why blending mental triggers into your book marketing copy is a simple strategy every author can use to improve their promotional campaign. The main point I stressed is...
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Blending Mental Triggers into Your Marketing Copy (Part 2)
Illicit positive emotional reactions in your prospect’s mind In my last post, I introduced you to the technique of blending mental triggers into your book marketing copy. I stressed that using mental triggers gives you the ability to create positive emotional...
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How to Build Mental Triggers into Your Marketing Copy
Part 1 – Create positive emotional reactions in your prospect’s mind As we roll into February, I want to focus on a dynamic copywriting technique for authors that can really set your book marketing copy apart from the crowd. So this week I’m going to start a...
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Great Marketing Copy Must Focus on a Transformation
Take people from where they are to where they want to be Authors who follow my know that I always emphasize the importance of writing benefit-driven book marketing copy for this simple reason: People aren’t interested in what your book is about, they’re interested in...
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The Perfect Time to Write Your Marketing Copy
Good timing is everything! Over the last eight years I’ve written the marketing copy for nearly 40 books that have become bestsellers. During this journey there have been numerous authors who have asked me one particular question over and over again. It’s a real basic...
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Why You Gotta Have a Core Message Platform
Repetition builds reputation I’m going to begin the new year by focusing on a fundamental copywriting strategy that should be the centerpiece of your book marketing campaign. This core strategy applies equally if you’re going to launch an online program. You’ve heard...
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Why Your Book MUST Have a Sales Page
More exposure means more book sales! In the world of book marketing there is a hot debate going on about whether authors need dedicated website sales pages for their books. Many book marketing professionals believe that having a solid Amazon description page for your...
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Does Long Marketing Copy Hurt Book Sales?
Give readers what they need to make a buying decision! Is long book marketing copy dead? Do sales pages for books have to be super concise because no one reads anymore? The fact that millions of books are sold each year pretty much kills the "nobody reads anymore"...
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