Persuasive Sales Writing Blog
4 Steps to Writing a Strong Media Contact Page
Copywriting for coaches and authors is always an exciting process. When working on message development over the years, I’ve noticed some of you overlook or under emphasize your media contact page. If you scan several coach and author websites, you’ll usually find...
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Copywriting: 3 Steps to a Dynamic About Page
Sales copywriting for coaches and authors is always exciting for me. Especially when I’m creating full Core Message Platforms for them. And of course, writing persuasive website copy for their books, information products, and programs is a typical part of the message...
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Core Message: How to Write Compelling Home Page Copy
I do a lot of sales copywriting for coaches and authors. As part of their core message development, I typically create website copy that is intended to sell a book or information product. If you’re promoting a book, program or product, it’s a great idea to build a...
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Marketing: Your Copywriting Toolkit Solution
Handy-dandy toolkits are fun. Especially when they’re affordable and filled with copywriting secrets that can help you market your books or information products. So, I made a copywriting toolkit for coaches and authors that’s packed with 86 pages of step-by-step...
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Marketing: 30-Second Pitches that Pop!
Start with a “hook.” And the best hook is a strong benefit statement that centers on the key takeaway people will gain from your book, program, or information product. Boom! How I just began this post is how you begin a 30-second pitch (or “elevator pitch”). You jump...
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Message Development: How to Write Strong Slogans
When writing marketing copy for coaches, speakers, and authors, I am often asked about the importance of writing catchy slogans for books and online programs. Slogans are an important part of strategic message development. However, sometimes it’s necessary to create...
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My Winning Sales Page Headline Writing Strategy!
When I write marketing copy for coaches, speakers, and authors, the point I stress repeatedly to them is this: The most valuable real estate in any marketing piece you create is your headlines. In fact, headline development is the most important aspect of strong...
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How to Make Your Marketing Copy Grab the Eye!
It’s a cliché but it’s true. You never get a second chance to make a first impression. This is especially true with book and information product marketing copy, where you have as little as one or two seconds to engage a potential buyer. If you’re a coach or an...
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9 Building Blocks of Super Back Cover Marketing Copy!
The one aspect of a book marketing campaign that coaches/speakers/authors ask me about the most is how to organize and write strong back cover copy. And for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However,...
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3 Landing Page Copywriting Mistakes Coaches Must Avoid
I do a lot of sales copywriting for coaches who are developing messaging platforms for their business. I love working with them, because I love working with clients who have a positive message that can help a lot of people. When creating a Core Message Platform™ for...
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