Core Message Platform™ Blog
The First Two Things Your Book Marketing Should Say
First, I want to welcome all of you authors and coaches who’ve joined me recently after purchasing your Write Publish Profit 4.0 program bundle. I’m thrilled to have you in our book marketing copy community. It’s my intention to provide you with as much value and...
Why Write Publish Profit 4.0 Is a Great Value for Authors
I specialize in writing book marketing copy, but I always have my eye out for other high-value resources that will give you the tools you need to sell more books, gain new fans, and make an impact. In this post, I want to tell you about one such resource that can be...
9 Secrets to Writing Great Back Cover Copy
The one aspect of a book marketing campaign authors ask me about the most is how to organize and write strong back cover copy - and for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However, moments after being...
How to Make Book “Sales Copy” Feel Conversational
You've put a ton of time into writing your book and now you're ready to sell a lot of copies, make a positive impact, and gain a loyal legion of fans. You may even envision creating an online course based on your book, which can lead to speaking engagements. Next...
Audit Your Book Marketing Copy in 7 Simple Steps
Over the last several years I've worked on book marketing copy for over 100 authors. You'd think by now I'd have all the steps to writing effective book promotion copy down pat. But as I complete each project I always find myself asking ... "Did I miss something?"...
Why Your Marketing Copy Should “Agitate” Your Readers
In my last post, I began a series on how to write effective body copy for your book promotion campaign. I detailed why it's essential to make your body copy look "at-a-glance" friendly, so more readers will be drawn to your book marketing materials. This week I want...
How to Make Your Book Marketing Copy Easy On the Eye
My last few posts have focused on the most important real estate in book marketing copy – your headlines. In this post, I shift gears and begin a series on how to write body copy that motivates readers to want to buy your book. I start this series by showing you how...
A Headline Strategy That Snags “Copy Skimmers”
Two weeks ago, I showed you how easy it is to write basic headlines that attract readers and motivate them to want to learn more about your book. In last week's post, I shared my "setup and payoff" technique, which creates a tight connection between your headline and...
How to Add Extra “Grab” to Your Book Marketing Headlines
In last week's post, I showed you how quick and easy it is to write simple headlines that engage readers and motivate them to want to learn more about your book. As I said last week (and it's worth repeating), headlines are the most important real estate in your book...
How to Write Great Headlines In a Matter of Minutes
There's no doubt it. Headlines are by far the most important real estate in your book promotion content. So you never want to waste this valuable space. Headlines are so important because they're the first thing book buyers see when they scan your website sales page,...
Let’s Get Your Book Dream Off the Back Burner
Over the years, I've helped nearly 200 authors write marketing copy for their books. I've noticed that many of them barrel ahead even when they're not sure of all the steps involved with publishing and marketing their books. These are authors who have an obvious bias...
Resolving the Short vs Long Book Marketing Copy Debate
I was given my first copywriting assignment 27 years ago. My marching orders were simple. "Casey, keep your copy short and tight because nobody reads anymore." Well, 27 years later, marketing copy has sold billions of dollars worth of products, services, books, and...