Persuasive Sales Writing Blog
3 Big Book Marketing Copy Revision Secrets
For the last several weeks I’ve shared a lot of insights with you about how to write strong book promotion copy for your back cover, website sales page, Amazon description, and more. Now for the next few weeks I’m going to reveal several secrets to revising and...
The Simple Way to Beat Marketing Copy Writer’s Block
For the last several weeks, I've gone into detail about how to write various aspects of your book's sales pages, eblasts, back cover copy, and Amazon descriptions. I've covered how to write headlines, call-to-action lines, benefit-driven bullet points, solution...
How to Support Your Benefit Statements with Social Proof
Over the past several weeks I've given you insight into each step of my 9-step formula for writing conversational book marketing materials that can include your website sales pages, eblasts, back cover copy, Amazon descriptions, and more. Last week I covered Step 5...
How to Detail Your Copy with Better Bullet Points
In recent posts I've detailed each step in my 9-step formula for writing conversational marketing copy for your book's sales pages, eblasts, back cover copy, Amazon descriptions, and more. So far I've covered the first four steps. This week I cover Step 5, which is...
How to Write “Magic” Book Marketing Copy
I've been very busy writing a lot of book marketing copy for authors these last few weeks. As I engage with them the number one request I hear when writing their book marketing copy is this: "Hey Casey, I need you to work your magic." I am flattered when authors refer...
How to Leverage “Piggyback” Book Marketing
I hope you’re making the most of these last few weeks of what has been the most unusual summer of many of our lives. Now on to this week’s book marketing copy quick tip. In recent posts I’ve been detailing each step in my 9-step formula for writing conversational...
How to Describe Your Book in a Nutshell
In recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your book’s sales page, eblasts, back cover copy, Amazon description, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
How to Paint Solution Pictures with Words
In my recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your sales pages, eblasts, back cover copy, Amazon descriptions, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
Agitate Your Reader’s Need, Thirst, Curiosity or Challenge
In recent posts I’ve focused on the elements involved in writing conversational sales copy for your book marketing campaign. I also introduced you to a simple 9-step formula you can follow to write sales pages, eblasts, back cover copy, and other marketing content for...
How to Write Great Conversational Headlines
For the last several weeks I’ve focused on the elements involved in writing sales copy for your books that have the same tone as a casual conversation between you and a potential reader. No hype. No fluff. No razzle-dazzle. In my last post I introduced you to a basic...