Persuasive Sales Writing Blog
Does Long Marketing Copy Hurt Book Sales?
Give readers what they need to make a buying decision! Is long book marketing copy dead? Do sales pages for books have to be super concise because no one reads anymore? The fact that millions of books are sold each year pretty much kills the "nobody reads anymore"...
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How to Write a “New School” About Page
Find out how to connect more closely with your audience When I write book marketing copy for authors and coaches, they often want me to pass over their About page to focus on copy that pertains more directly to selling their book. This is understandable. However, it’s...
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How to Mix “Your Story” Into Your Marketing Copy
Be someone your audience can relate to Social proof is an important element every author and business coach should blend into the marketing copy they create for their books and online programs. In the world of book promotion, social proof is a must! And, it typically...
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How to Make Your Marketing Copy “Scary” Good!
Leverage the fear factor to grab your audience When I help authors and business coaches create marketing copy for their books and online programs, I always remind them to never be afraid of using the fear factor when crafting their promotional messages. Leveraging the...
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How to Laser Focus Your Marketing Copy
Never try to be all things to all people Every author and business coach for whom I write wants to sell as many books and online programs as possible. I don’t blame them. However, when promoting their books they often make the mistake of trying to write marketing copy...
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Does Your Marketing Copy Pass the “We We” Test?
My Big Secret to Writing Promotional Copy that Sells
Repetition of message builds the reputation of your book or program I’m going to change things up this week by sharing some very valuable information I can’t quite fit into my typical “Quick Tip” video. In other words, I’m giving you extra value this week! As a...
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How to Leverage “Piggyback” Marketing Opportunities
Attach your book promotion to news and cultural events When I create book marketing copy for authors and business coaches there are always a few overarching points I emphasize in our strategy sessions. One of these points is that the ultimate goal of strong book...
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How Three Plumbers Can Build Your Marketing Platform
Leverage this simple plan for gaining more fans When I write book marketing copy for authors and business coaches, our conversations always involve a discussion about the importance of having a solid author platform. In a nutshell, your platform is your visibility as...
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How to Write Commanding Call-to-Action Lines
Always tell your audience what to do next! Over the years I’ve written marketing copy for dozens of authors and business coaches who had enough confidence to write their books. However, along the way I’ve found that many authors are reluctant to ask people to...
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