Connect With Casey
Core Message Platforms™: The Secret Weapon to Generating More Leads and Sales!
I invented the Core Message Platform™ 15 years ago and it’s been a premium copywriting service of mine ever since.
I’ve written dozens of them for companies across a wide range of industries, and the response has been overwhelmingly positive.
“We are extremely pleased with the detailed Core Message Platform Casey created for our company. It made it a snap to put together our website copy. By drawing from our completed platform, we also have assurance that our marketing messages will be consistent and persistent across all our marketing channels.”
You’ll benefit tremendously from having a Core Message Platform™ for all your products and services. Here’s why:
What is a Core Message Platform?
A Core Message Platform™ is a comprehensive 12- to 15-page document loaded with persuasive marketing messages and selling statements about your product or service.
Its purpose is to serve as the “master messaging document” for your product.
Once completed, it becomes the springboard from which you write all the marketing content related to your product…such as:
- Website pages and video scripts
- E-blasts and sales landing pages
- Sales letters and lead generation brochures
- E-zine articles and blog posts
- And much more!
What are the Benefits of Creating a Core Message Platform?
Working from a Core Message Platform™ assures all of the marketing pieces related to your product have a consistent voice and message across your various marketing channels. This is extremely important because….
Repetition builds reputation!
Plus, when you’re under the gun to create new marketing pieces on short notice—you can avoid the fire drill routine and the stress that comes with it!
Because with a completed Core Message Platform™ at your fingertips, you’ll have plenty of great copy you can immediately draw from to create any new marketing piece you need.
This enables you to complete your assignments much quicker, knowing your messaging will be in strategic alignment with other marketing materials in your campaign.
Benefit from My Extensive Expertise
I invented the Core Message Platform™ 15 years ago, and today I am widely recognized as the leading authority on creating, organizing and writing them.
In fact, AWAIonline.com, the nation’s premier copywriting training organization, hired me to create their highly-successful 9-module training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success.
I really have a passion for writing Core Message Platforms™, and I find tremendous satisfaction in creating great ones for my clients.
So why not put my extensive expertise to work for you?
What I Deliver
Every Core Message Platform™ I’ve written is unique to itself. However, on average they are 12 to 15 pages long and packed with direct-response marketing messages that persuade your prospects to move through your buying process and take action!
The marketing messages I create are usually divided among these main headings:
- Product tagline ideas
- Description of how your product works
- Unique Selling Proposition (USP) statement
- Explanation of the human value benefits provided by your product
- Customer testimonials and other “social proof”
- Multiple marketing messages that support your product’s secondary benefits
- Key message benefit statements that overcome anticipated product objections
- Headline ideas for use in various product marketing materials
- Call-to-action lines for use in sales letters, web pages, e-blasts, etc.
No two Core Message Platforms™ I’ve written have been exactly the same. So we’ll have a lot of flexibility when I write yours. This means we can add, subtract, and customize sections to meet your specific goals.
I am a simple guy. So I have a straightforward, but highly productive three-step process I’ve used to write dozens of powerful Core Message Copy Platforms™.
I’ll collect and review background information about your company or product. Stuff like…
- Previous digital and print marketing information
- Memos from R&D and marketing groups
- Technical specifications and diagrams
- Speeches and PowerPoint presentations
- Annual reports
- Competitive information
Next, I will interview you to fill in the gaps and gain additional insight into your product and market.
- Typical interview is 30-60 minutes
I’ll roll up my sleeves and write your Core Message Platform™ and make revisions per your input. During this step I will…
- Deliver a first draft of your Core Message Platform™
- Provide a second draft after I’ve received your requests for edits/changes
- Create a final, polished draft that incorporates all of your final changes
I can provide a first draft of your Core Message Platform™ within 10 business days of our project interview.
Every Core Message Platform™ I create includes the following services:
- A FREE 30-minute consultation call to discuss your product or service
- Review all of the background materials you provide about your product
- Conduct a 30 to 60 minute interview to gain further insight into your product and market
- Write/create a first draft of your 12- to 15-page Core Message Platform™
- Deliver a second draft after I’ve received your requests for edits/changes
- Provide a final, polished draft that incorporates all of your final requests
- Consult with you to discuss how to write all of your marketing materials based on the final copy in your Core Message Platform™
Compared to fees ad agencies and marketing firms routinely charge for similar work, my Core Message Platform™ service is an exceptional value. Plus, you receive a level of personalized one-to-one service and expertise you simply don’t get these days through an agency.
I make it simple by billing in two installments.
- One invoice for 50% of my estimated fee is billed and due at the beginning of the project.
- A second invoice for the project balance is billed when your Core Message Platform™ is completed to your satisfaction.
Download my Core Message Platform™ eBook
I’ve written a 12-page eBook titled, Core Message Platforms: The Marketer’s Secret Weapon to Raising ROI – Guaranteed!
It dives into specific detail about the many benefits of creating a Core Message Platform™ for your products and services.
Plus, it gives you insight into how my team and I write them—and it includes a lot of messaging examples.
Getting your hands on a copy of this information-packed eBook is easy. Just fill out the form below and you’ll gain instant access to it.
Ready to get started? Schedule your FREE consultation today!
Connect with me right now if you’re ready to roll, or if you would like to learn more about how I can write your Core Message Platform™.
I really look forward to writing an abundance of direct-response messages
that motivate your prospects to take action. Let’s get this done!
Sample Core Message Platforms™ available on request.