Resolving the Short vs Long Book Marketing Copy Debate

Over the years, I’ve helped nearly 200 authors write marketing copy for their books.

I’ve noticed that many of them barrel ahead even when they’re not sure of all the steps involved with publishing and marketing their books.

These are authors who have an obvious bias toward taking action.

However, I’ve also seen authors get “stuck” at particular stages in their book publication, often for a long time.

One thing I’ve learned is that sometimes the reason authors give for delaying their book project isn’t the real reason.

This week’s video examines what some of the reasons really are.

I think it will inspire you to get “unstuck” (if you are) so your book dream never languishes on the back burner.

I’ve packed this video with a lot of useful tips, so I urge you to check it out.

To find out how to get your book off the back burner, watch
this week’s Book Marketing Copy Quick Tip video.



Here is a brief summary of what you’ll hear me cover.

Caught In the Perfection Trap

Many authors get caught up in the perfection trap, which can put a big delay on your book project. There are a ton of steps involved with writing, publishing, building a platform, and marketing your book.

If you try to execute each step perfectly, getting your book out to the world may take years.

The most successful authors with whom I work have a definite bias toward taking actions that keep their project moving forward.

They adjust and course correct as they go, but they always keep moving forward.

Fear of Technology

I’ve worked with several authors who delay their book project because deep inside (or maybe not so deep) they have a fear of technology. This is understandable.

You may love writing books, but the idea of having to build a website, develop a YouTube channel, and publish a blog can be intimidating if you’re not tech savvy.

As a result, many authors slow-walk their projects to avoid coming face to face with tech hurdles and challenges.

However, I’ve noticed that authors with a bias toward action take a different viewpoint.

They typically just shrug their shoulders and say, “I don’t know a damn thing about tech, so I’ll just find people who do and get them to help me.”

And off they go!

Remember, if you don’t know something tech-wise, there’s always someone who does who’d be happy to help you.

The Imposter Syndrome

In 2006 I published a book called Essential Sales Writing Secrets. While I was writing it, I doubted myself and wondered if I was “expert enough” to write a book.

I was suffering from imposter syndrome.

I ran this fear past an older consultant I respected, and he smiled and said, “Casey, you don’t have to be an ‘expert’ to write a book. You’re an expert because you wrote a book.”

I don’t know for certain if this line of reasoning is 100% true, but it did inspire me to get busy and publish my book.

What I do know for certain is that if you’re climbing a mountain, you only need to be a few steps ahead of someone to help them up the mountain.

So don’t let the imposter syndrome slow you down. If you’re only a few steps ahead of your audience, you’re qualified to help them, educate them, or entertain them.

I dive deeper into each of these points in this week’s video, so please check it out.

Until next time, take a lot of action and make things happen!



Will this post help get your book project off the back burner? Please leave a comment and let me know!

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