Headline Writing: How to Engage the Skimmers

Headline Writing: How to Engage the Skimmers

Evidently, recent studies indicate that people now have the attention span of a goldfish. How they measure the attention span of a goldfish is beyond me. But if this startling fact is actually a fact, it means headline writing for coaches and authors is more critical...
My Winning Sales Page Headline Writing Strategy!

My Winning Sales Page Headline Writing Strategy!

When I write marketing copy for coaches, speakers, and authors, the point I stress repeatedly to them is this: The most valuable real estate in any marketing piece you create is your headlines.  In fact, headline development is the most important aspect of strong...
The Secret to Writing Great Headlines in a Hurry!

The Secret to Writing Great Headlines in a Hurry!

Here’s a fact you can take to the bank: Headlines are the most valuable real estate in sales writing. In fact, strong headline writing skills are crucial to your message development and your marketing success.  This is why you must always be sure they grab and engage...
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