Headline Writing: How to Engage the Skimmers

Headline Writing: How to Engage the Skimmers

Evidently, recent studies indicate that people now have the attention span of a goldfish. How they measure the attention span of a goldfish is beyond me. But if this startling fact is actually a fact, it means headline writing for coaches and authors is more critical...
My Winning Sales Page Headline Writing Strategy!

My Winning Sales Page Headline Writing Strategy!

When I write marketing copy for coaches, speakers, and authors, the point I stress repeatedly to them is this: The most valuable real estate in any marketing piece you create is your headlines.  In fact, headline development is the most important aspect of strong...
The Secret to Writing Great Headlines in a Hurry!

The Secret to Writing Great Headlines in a Hurry!

Here’s a fact you can take to the bank: Headlines are the most valuable real estate in sales writing. In fact, strong headline writing skills are crucial to your message development and your marketing success.  This is why you must always be sure they grab and engage...
Master Headline Setups and Payoffs

Master Headline Setups and Payoffs

Often, it is overlooked subtle techniques that give your sales writing a professional polish. One of these techniques is learning to master headline setups and payoffs.  Setups and payoffs are the crisp connection that binds your headline with the first line of body...
How to Write Great Headlines in a Minute!

How to Write Great Headlines in a Minute!

As a busy B2B copywriter who works five days a week on Core Message Platforms, I get a lot of questions about marketing from clients and colleagues. By far, the number one question I get is this: “What’s the quickest thing I can do to improve my existing marketing...
3 Easy Steps to Writing Memorable Taglines

3 Easy Steps to Writing Memorable Taglines

It’s a step I never miss. When I write Core Message Platforms for my clients, I always create a section that includes a number of tagline options for their product or service. It’s a big advantage to have a memorable tagline people automatically link to your business,...
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