Video Script Writing – My Top 4 Big Tips!

Video Script Writing – My Top 4 Big Tips!

Two weeks ago I began a two-part series on video script writing by telling you how to open your script by painting a solution picture. In this post I’m going to reiterate this tip and use it as a kickoff point for sharing my top four big script writing tips that can...
Open Your Video Script with a Solution Picture

Open Your Video Script with a Solution Picture

Over the past few years video on the web has gone from being a luxury item, to being a red-hot marketing tool—to being something visitors to your site simply expect. So give it to them!  If you have a direct response landing page dedicated to your product or service,...

How to Create Strong Video Scripts Part 3

In the final segment of my three-part series on writing effective video scripts, I am going to focus on how to leverage the sensory-rich tools you have with video that can engage your prospects on a deeper, emotional level. The key is to plan ahead and incorporate...
How to Write Better Video Scripts Part 2

How to Write Better Video Scripts Part 2

This week’s secrets to writing better video scripts focus on structure, which is often overlooked for some crazy reason. Remember, a poorly planned script will doom a video before you even turn on the camera.  In a nutshell, you want to structure video scripts like...

Medical Video Script Writing Tips – Part 3

In the final installment of my three-part series on writing great medical marketing video scripts, I am going to focus on how to leverage the emotional power of video. It’s a big mistake to only focus your script on traditional product features and benefits when it’s...
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