Marketing Messages: How to Write Solution Pictures
Paint benefit-driven statements with your words When crafting core marketing message statements for books and programs, it’s important for authors and coaches to show they have a clear understanding of their audience’s needs, desires, or challenges. Do this, and...
How to Get Perfect Testimonial Quotes
Nearly every author and coach for whom I write marketing copy wants to know the secret to getting strong testimonial quotes from market influencers for their books and programs. My answer usually surprises them. “Write your own endorsements and get influential people...
How to Write Memorable Taglines
Here is a request I receive frequently when I write marketing copy for authors and coaches: “Hey Casey, write me a really catchy tagline for my online product.” Or, “Hey Casey, I need you to whip up a really catchy tagline for my book.” My...
Your Marketing Copy Audit Checklist
In about a week, I’ll be starting my new marketing message video blog series called, Quick Answers to Copywriting Questions. As a preview to my video blog, I want to answer a question authors, speakers, and business coaches ask me frequently about marketing copy. The...
How to Write Sales Copy that Sells the Savings
When I write sales copy that includes a strong special offer of some kind, my first instinct is to see if I can “sell the savings.” This technique is called a value demonstration, and it’s a great way to show prospects that you are providing them with over-the-top...Weekly Persuasive Sales Writing Updates
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