by Casey Demchak | Nov 24, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
For the last few months, I’ve given you specific tips on how to write engaging marketing copy for your book. I’ve also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I’m going to go back to the...
by Casey Demchak | Sep 29, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Over the past several weeks I’ve given you insight into each step of my 9-step formula for writing conversational book marketing materials that can include your website sales pages, eblasts, back cover copy, Amazon descriptions, and more. Last week I covered...
by Casey Demchak | Sep 22, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In recent posts I’ve detailed each step in my 9-step formula for writing conversational marketing copy for your book’s sales pages, eblasts, back cover copy, Amazon descriptions, and more. So far I’ve covered the first four steps. This week I cover...
by Casey Demchak | Sep 8, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I’ve been very busy writing a lot of book marketing copy for authors these last few weeks. As I engage with them the number one request I hear when writing their book marketing copy is this: “Hey Casey, I need you to work your magic.” I am flattered...
by Casey Demchak | Aug 18, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I hope you’re making the most of these last few weeks of what has been the most unusual summer of many of our lives. Now on to this week’s book marketing copy quick tip. In recent posts I’ve been detailing each step in my 9-step formula for writing conversational...
by Casey Demchak | Aug 11, 2020 | Blog, Persuasive writing tactics
In recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your book’s sales page, eblasts, back cover copy, Amazon description, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
