by Casey Demchak | Jun 4, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
How “catchy” does your messaging need to be? Like all of us, the authors for whom I write book marketing copy have spent their lives being bombarded by zippy and clever Madison-Avenue-style advertising campaigns. This has given many of them the impression...
by Casey Demchak | May 28, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Never fall victim to this trap! I love writing book marketing copy for enthusiastic authors who want to reach a lot of people and make an impact in the world. However, I always keep an eye out to make sure the authors with whom I work are not lured into a complacency...
by Casey Demchak | May 7, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
Increase sales by offering special bonuses for a limited time When I write core marketing messages for authors, I am always asked if I know any book marketing strategies that can be used to increase sales. This week’s post is about one of the strategies I always share...
by Casey Demchak | Apr 16, 2019 | Blog, Copywriting Techniques, Headlines, Key Message Copy Platforms, Persuasive writing tactics
Maintain a tight link between your headline and your first line of body copy All the authors for whom I write book marketing copy are looking for a competitive edge. Especially if they’re serious about turning their books into bestsellers. Gaining this edge begins...
by Casey Demchak | Apr 2, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Paint benefit-driven statements with your words When crafting core marketing message statements for books and programs, it’s important for authors and coaches to show they have a clear understanding of their audience’s needs, desires, or challenges. Do this, and...
by Casey Demchak | Mar 26, 2019 | Blog, Insights and Experiences, Persuasive writing tactics, Testimonials
Nearly every author and coach for whom I write marketing copy wants to know the secret to getting strong testimonial quotes from market influencers for their books and programs. My answer usually surprises them. “Write your own endorsements and get influential people...
