by Casey Demchak | Jun 23, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Writing strong book marketing copy is essential to every author’s book launch and long-term promotion campaign. Well-written marketing copy gives you and your book a more professional polish, which is vital if you intend to stand out in a crowded market and sell a lot...
by Casey Demchak | Jun 2, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I’m always amazed when I walk my black Lab Ranger because his sense of smell is so amazing. He doesn’t go more than 20 feet without finding something completely new and interesting to sniff out. As authors and coaches your sense of smell isn’t nearly as powerful as a...
by Casey Demchak | May 12, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I spoke about how persuasive sales copy can read like a simple conversation between authors and potential book buyers. This week I want to follow up by talking to you about the “it” factor that can make conversational sales copy even more...
by Casey Demchak | Apr 28, 2020 | Blog, Persuasive writing tactics
I hope you and your family are doing well during this COVID-19 situation. Each day I see little signs of things slowly returning to “normal.” With any luck, you’re seeing similar momentum building where you live too. This week I want to talk to you about...
by Casey Demchak | Mar 10, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
This week’s book marketing copy quick tip goes back to when you and your friends were little kids who passed “secret notes” back and forth during math class. Remember how much fun it was and how important it seemed. Well, it was important because you were...
by Casey Demchak | Feb 25, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Stimulate positive emotional reactions in your prospect’s mind In my last two posts, I explained why blending mental triggers into your book marketing copy is a simple strategy every author can use to improve their promotional campaign. The main point I stressed is...
