Persuasive writing tactics Posts by Casey Demchak

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How to Write Sales Copy that Sells the Savings

by Casey Demchak | Feb 17, 2015 | Blog, Persuasive writing tactics

When I write sales copy that includes a strong special offer of some kind, my first instinct is to see if I can “sell the savings.” This technique is called a value demonstration, and it’s a great way to show prospects that you are providing them with over-the-top...