by Casey Demchak | Feb 8, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
My back-to-basics series continues with another writing exercise that ties your book marketing copy together into a cohesive whole. This exercise will help you give your book marketing content the backbone it needs to have a more professional edge. Having this edge...
by Casey Demchak | Dec 1, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
I hope those of you here in the U.S. had a relaxing Thanksgiving break. I really enjoyed going on a few gratitude hikes with my dog Ranger on the nearby trails here in Denver. It’s amazing what long walks in the cool mountain air can do for your mind, body, and...
by Casey Demchak | Nov 24, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
For the last few months, I’ve given you specific tips on how to write engaging marketing copy for your book. I’ve also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I’m going to go back to the...
by Casey Demchak | Sep 29, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Over the past several weeks I’ve given you insight into each step of my 9-step formula for writing conversational book marketing materials that can include your website sales pages, eblasts, back cover copy, Amazon descriptions, and more. Last week I covered...
by Casey Demchak | Sep 22, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In recent posts I’ve detailed each step in my 9-step formula for writing conversational marketing copy for your book’s sales pages, eblasts, back cover copy, Amazon descriptions, and more. So far I’ve covered the first four steps. This week I cover...
by Casey Demchak | Sep 8, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I’ve been very busy writing a lot of book marketing copy for authors these last few weeks. As I engage with them the number one request I hear when writing their book marketing copy is this: “Hey Casey, I need you to work your magic.” I am flattered...
