by Casey Demchak | May 4, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I began a series on how to write effective body copy for your book promotion campaign. I detailed why it’s essential to make your body copy look “at-a-glance” friendly, so more readers will be drawn to your book marketing materials....
by Casey Demchak | Apr 6, 2021 | Blog, Headlines, Persuasive writing tactics
Two weeks ago, I showed you how easy it is to write basic headlines that attract readers and motivate them to want to learn more about your book. In last week’s post, I shared my “setup and payoff” technique, which creates a tight connection between...
by Casey Demchak | Feb 8, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
My back-to-basics series continues with another writing exercise that ties your book marketing copy together into a cohesive whole. This exercise will help you give your book marketing content the backbone it needs to have a more professional edge. Having this edge...
by Casey Demchak | Dec 1, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
I hope those of you here in the U.S. had a relaxing Thanksgiving break. I really enjoyed going on a few gratitude hikes with my dog Ranger on the nearby trails here in Denver. It’s amazing what long walks in the cool mountain air can do for your mind, body, and...
by Casey Demchak | Nov 24, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
For the last few months, I’ve given you specific tips on how to write engaging marketing copy for your book. I’ve also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I’m going to go back to the...
by Casey Demchak | Sep 29, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Over the past several weeks I’ve given you insight into each step of my 9-step formula for writing conversational book marketing materials that can include your website sales pages, eblasts, back cover copy, Amazon descriptions, and more. Last week I covered...
