In about a week, I’ll be starting my new marketing message video blog series called, Quick Answers to Copywriting Questions. As a preview to my video blog, I want to answer a question authors, speakers, and business coaches ask me frequently about marketing copy. The...
When I write sales copy that includes a strong special offer of some kind, my first instinct is to see if I can “sell the savings.” This technique is called a value demonstration, and it’s a great way to show prospects that you are providing them with over-the-top...
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