Message Development: Detail How Your Product Works
I’ll admit it. The chance to write detailed descriptions of how a product works isn’t why I became a copywriter. Personally, I’d rather write engaging lead-generation and sales copy. However, when I am writing a Core Message Platform™ for a client, I never overlook...
How a Core Message Platform™ Makes Your Work Easier!
In an earlier post I stepped out why a Core Message Platform™ is your marketing campaign’s secret weapon. In my follow-up post, I revealed how to structure and create a Core Message Platform™. Now it’s time to showcase the main benefits that come with developing a...
How to Construct Your Core Message Platform™
In my previous post, I made the case for why solid core message development is essential to the creation of your product’s identity, and to the success of every marketing campaign you execute for your product or service. I also revealed why a Core Message Platform™...
Why Your Core Message Means Everything!
The first time I “saw” the Internet back in the early 90’s, it was no more than a DOS prompt on a green computer screen. “What’s the big deal about this?” I thought. My first view of the Internet coincided with the beginning of my 20+ year copywriting career. The web...
Sales Copy that Overcomes Product Objections
Today I want to confront a question head on that marketing pros should always ask themselves when writing sales copy for new product/service launches: “How do I deal with the unescapable fact that competitors are going to talk a little “smack” about my product or...Weekly Persuasive Sales Writing Updates
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