Core Message Development: Master Setups and Payoffs
by Casey Demchak | Apr 16, 2019 | Blog, Copywriting Techniques, Headlines, Key Message Copy Platforms, Persuasive writing tacticsMaintain a tight link between your headline and your first line of body copy All the authors for whom I write book marketing copy are looking for a competitive edge. Especially if they’re serious about turning their books into bestsellers. Gaining this edge begins...
Message Development: Here’s Your Must-Have Tool!
by Casey Demchak | Jan 18, 2018 | Key Message Copy PlatformsFirst, Some Big News If you’re a coach, speaker or author who has been reading my blog for a while …or if you’re a new subscriber …you’re in the right place to learn about effective message development. And, I actually received some confirmation on this. In its...
Message Development: Detail How Your Product Works
by Casey Demchak | Nov 17, 2016 | Key Message Copy PlatformsI’ll admit it. The chance to write detailed descriptions of how a product works isn’t why I became a copywriter. Personally, I’d rather write engaging lead-generation and sales copy. However, when I am writing a Core Message Platform™ for a client, I never overlook...
How a Core Message Platform™ Makes Your Work Easier!
by Casey Demchak | Oct 17, 2016 | Key Message Copy PlatformsIn an earlier post I stepped out why a Core Message Platform™ is your marketing campaign’s secret weapon. In my follow-up post, I revealed how to structure and create a Core Message Platform™. Now it’s time to showcase the main benefits that come with developing a...
How to Construct Your Core Message Platform™
by Casey Demchak | Sep 29, 2016 | Key Message Copy PlatformsIn my previous post, I made the case for why solid core message development is essential to the creation of your product’s identity, and to the success of every marketing campaign you execute for your product or service. I also revealed why a Core Message Platform™...
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