Never overlook this essential ingredient!
When writing book marketing copy for authors and coaches, I do everything I can to avoid using clichés. So I’m a little nervous about using the term “secret sauce” in this post.
But I think it applies.
When I was a kid, there was a national hamburger chain that stressed how important their secret sauce was to making their burger taste great.
Even though I was a kid, I knew the sauce was important, but I also knew it wasn’t the whole burger.
Same thing applies here.
This week I want to focus on an element of writing your marketing messages that is often ignored and easy to overlook. However, it’s essential to making your book marketing copy stand out in an ultra-competitive market.
Add this vital ingredient to the marketing copy for your book promotions and online programs, and you’ll find it much easier to grab your audience’s attention.
To learn about your marketing copy’s “secret sauce,” click through and
check out this week’s Book Marketing Copy Quick Tip video.
A Distinct Voice Is Essential to Strong Messaging
As always, I invite you to watch this week’s video where I cover this topic in much more detail. Here is a brief rundown of what I cover.
So, what’s the secret sauce of marketing copy?
Simple, it’s the voice through which you write all your marketing materials. This is often overlooked because authors and coaches are so focused on WHAT to say in their marketing copy.
However, what’s equally as important is the VOICE through which you convey your marketing messages.
Your voice needs to be distinct and a direct reflection of the voice through which you’ve written your book or created your online program.
When you write your marketing copy, write it in the same voice you’d use if you were sitting across from potential buyers and having a conversation with them.
Because you are! That’s what marketing copy is – a direct conversation with potential buyers.
If your book is witty, add a witty tone to your marketing copy. If your book is direct, straightforward, and edgy …give your marketing copy a razor-sharp edge.
If you want to be seen as a leading authority in your field, write your marketing copy in a voice that is confident and certain.
Have you written a mystery novel? Then give your book marketing copy a mysterious tone.
And if you’ve written a humorous book, your marketing copy should definitely be funny.
Again, I get into more detail in this week’s video about why the voice through which you write is the secret sauce of your marketing copy, so I encourage you to watch it.
Until next week, take action and make things happen!
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Will this post make it easier for you to write special offer marketing messages for your book? Please leave a comment and let me know!
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