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4 Steps to Getting Great Testimonial Quotes!

4 Steps to Getting Great Testimonial Quotes!

In my day-to-day career copywriting for coaches and authors, the one question I receive on a continual basis is this: “How do I get good testimonial quotes for my books and programs when the people I want to get them from are so darn busy?”  This is a good question,...
5 Easy Steps to Reeling in Great Testimonials

5 Easy Steps to Reeling in Great Testimonials

Business coaches and B2B marketing pros have one definite thing in common. They benefit greatly when they can reel in strong testimonials from respected industry experts. In fact, great testimonials can be pure gold for any marketing campaign.  When I create Core...
Keep Those Testimonials Flowing!

Keep Those Testimonials Flowing!

Testimonials and endorsements from industry experts are magic for your marketing efforts. And they’re much easier to get when you have a system in place to collect them. In my last post I revealed the first three steps in my five-step formula. This week I’m rolling...