by Casey Demchak | Apr 21, 2015 | Testimonials
There is no doubt about it. Testimonials from respected industry experts are magic for your marketing campaigns. And they are a great way to continually build your credibility. In this post I reveal three proven techniques that make it much easier to acquire...
by Casey Demchak | Nov 18, 2014 | Blog, Testimonials
Several weeks ago I wrote a post titled, 5 Steps to Collecting Killer Testimonials. Step 4 of the process centered on the idea that in some cases it is perfectly acceptable to write your own testimonials. Today I want to detail how you go about doing this. First, a...
by Casey Demchak | Oct 13, 2014 | Blog, Testimonials
When it comes to selling a book or a product, testimonials from respected industry experts are pure gold for your marketing campaign. Here are five simple steps you can follow to keep testimonials flowing into your business like a river. STEP 1 Always keep your eye...
by Casey Demchak | May 23, 2013 | Blog, Testimonials
In the medical industry, respected physicians making strong statements in favor of your product or service will do more to influence the opinion of their peers than statements made by your company. For this simple reason, collecting testimonials from industry experts...
by Casey Demchak | Jan 8, 2012 | Blog, Testimonials
In the medical industry, renowned physicians making strong statements in favor of your product or service will do more to influence the opinion of their peers than statements made by your company. For this simple reason, collecting testimonials from industry experts...
