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Why You Gotta Have a Core Message Platform

Why You Gotta Have a Core Message Platform

by Casey Demchak | Jan 7, 2020 | Blog, Copywriting Techniques, Marketing Platform

Repetition builds reputation I’m going to begin the new year by focusing on a fundamental copywriting strategy that should be the centerpiece of your book marketing campaign. This core strategy applies equally if you’re going to launch an online program. You’ve heard...
Does Long Marketing Copy Hurt Book Sales?

Does Long Marketing Copy Hurt Book Sales?

by Casey Demchak | Dec 3, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Marketing Platform

Give readers what they need to make a buying decision! Is long book marketing copy dead? Do sales pages for books have to be super concise because no one reads anymore? The fact that millions of books are sold each year pretty much kills the “nobody reads...
My Big Secret to Writing Promotional Copy that Sells

My Big Secret to Writing Promotional Copy that Sells

by Casey Demchak | Sep 17, 2019 | Author Platform, Blog, Marketing Platform

Repetition of message builds the reputation of your book or program I’m going to change things up this week by sharing some very valuable information I can’t quite fit into my typical “Quick Tip” video. In other words, I’m giving you extra value this week! As a...
How Three Plumbers Can Build Your Marketing Platform

How Three Plumbers Can Build Your Marketing Platform

by Casey Demchak | Sep 3, 2019 | Author Platform, Blog, Insights and Experiences, Marketing Platform, Persuasive writing tactics

Leverage this simple plan for gaining more fans When I write book marketing copy for authors and business coaches, our conversations always involve a discussion about the importance of having a solid author platform. In a nutshell, your platform is your visibility as...

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7 Must-Know Copywriting Secrets That Sell More Books

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