How Three Plumbers Can Build Your Marketing Platform by Casey Demchak, expert in copywriting
Leverage this simple plan for gaining more fans

When I write book marketing copy for authors and business coaches, our conversations always involve a discussion about the importance of having a solid author platform.

In a nutshell, your platform is your visibility as an author. If only 20 people know who you are, you have a very small platform. If a million people know who you are and pay attention to you, you have a very large platform.

The mechanics of building a solid author platform typically revolve around having a website and/or blog that has a following.

This following usually takes the form of subscribers who opt into your email list on the promise that you will provide them with ongoing content that is of value to them.

Another part of your author platform is your network of connections and market influencers with whom you’ve built relationships.

There’s no getting around it. To sell books and programs, you need to build a strong platform that includes a loyal group of people who know, like, and trust you.

How do you do this? Whether it’s through your blog, social media, or live events, the way to attract fans and followers is best illustrated through my “three plumbers” story.

It’s short, simple, and I think it’s a gem. To hear it, I encourage you to watch this week’s video.

To find out how the story of three plumbers can launch your author platform,
click through and check out this week’s Book Marketing Copy Quick Tip video.



Be Friendly and Provide People with Value

This week’s video centers around an upbeat story about three enterprising plumbers.

It isn’t sophisticated or edgy, but it provides you with a mental framework for building a platform of loyal followers and fans.

Take a few minutes to listen to my “three plumbers” story, and you’ll discover the key to building a strong platform centers on your ability to:

  • Maintain a go-giver mindset
  • Anticipate the needs of your audience
  • Do your selling without making a sales pitch
  • Deliver value while being nice to those you wish to attract

Again, my “three plumbers” story is short and sweet but loaded with value, so I encourage you to watch it.

Until next week, take action and make things happen!


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