Copy Heavy vs. Copy Light. Who Wins?

Copy Heavy vs. Copy Light. Who Wins?

The questions are being asked continually in marketing communication circles. Should your marketing content be copy heavy or copy light? Should your web pages be detailed with specifics, or should they just be a short series of buzz lines that are quick and easy to...
Copy Heavy vs. Copy Light

Copy Heavy vs. Copy Light

The great debate rages on. Should your marketing content be copy heavy or copy light? Should your web pages be long and detailed—or short, simple and sweet?  Some people swear the days of long sales copy have died and gone away because nobody reads anymore (which...
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