by Casey Demchak | Mar 31, 2020 | Blog, Copywriting Techniques, Insights and Experiences
Before I begin I want to say that I hope you and your family are doing well and staying safe and sound. This COVID-19 situation is a challenge for all of us, but I know we’ll get through it and come out the other side of this with greater clarity about our purpose in...
by Casey Demchak | Mar 10, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
This week’s book marketing copy quick tip goes back to when you and your friends were little kids who passed “secret notes” back and forth during math class. Remember how much fun it was and how important it seemed. Well, it was important because you were...
by Casey Demchak | Feb 25, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Stimulate positive emotional reactions in your prospect’s mind In my last two posts, I explained why blending mental triggers into your book marketing copy is a simple strategy every author can use to improve their promotional campaign. The main point I stressed is...
by Casey Demchak | Feb 18, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Illicit positive emotional reactions in your prospect’s mind In my last post, I introduced you to the technique of blending mental triggers into your book marketing copy. I stressed that using mental triggers gives you the ability to create positive emotional...
by Casey Demchak | Feb 4, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Part 1 – Create positive emotional reactions in your prospect’s mind As we roll into February, I want to focus on a dynamic copywriting technique for authors that can really set your book marketing copy apart from the crowd. So this week I’m going to start a...
by Casey Demchak | Jan 28, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Take people from where they are to where they want to be Authors who follow my know that I always emphasize the importance of writing benefit-driven book marketing copy for this simple reason: People aren’t interested in what your book is about, they’re interested in...
