by Casey Demchak | Feb 23, 2021 | Blog, Copywriting Techniques
I continue my back-to-basics series by sharing the first lesson I learned about copywriting, which is that simple words and short sentences sell. This basic principle still guides me when I help authors develop book promotion materials. It’s always tempting to...
by Casey Demchak | Feb 8, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
My back-to-basics series continues with another writing exercise that ties your book marketing copy together into a cohesive whole. This exercise will help you give your book marketing content the backbone it needs to have a more professional edge. Having this edge...
by Casey Demchak | Feb 2, 2021 | Blog, Copywriting Techniques, Insights and Experiences
My back-to-basics series continues this week with an exercise that’s essential to creating magnetic book marketing copy. Unfortunately, many authors choose to skip this exercise when planning their book promotion materials – and that’s a mistake. Before you write any...
by Casey Demchak | Jan 26, 2021 | Blog, Copywriting Techniques
I want to start this week’s post with some breaking career news. I’m pleased to announce that I am now part of Jeff Walker’s Product Launch Formula marketing team. My official title on the team is … you guessed it – copywriter. I am a big fan...
by Casey Demchak | Jan 12, 2021 | Blog, Copywriting Techniques, Insights and Experiences
Last week I told you how to get your marketing motor fired up by pledging to do whatever is necessary to create strong book promotion copy. I also urged you to commit to being your book’s most enthusiastic promoter. This week I continue my back-to-basics series...
by Casey Demchak | Dec 8, 2020 | Blog, Copywriting Techniques, Insights and Experiences
This week I continue my series on book marketing copy fundamentals by answering another question authors ask me frequently. “Hey Casey, when is the best time to write my book marketing copy?” I have definite opinions about the best time to write your book...
