by Casey Demchak | Sep 8, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I’ve been very busy writing a lot of book marketing copy for authors these last few weeks. As I engage with them the number one request I hear when writing their book marketing copy is this: “Hey Casey, I need you to work your magic.” I am flattered...
by Casey Demchak | Aug 18, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I hope you’re making the most of these last few weeks of what has been the most unusual summer of many of our lives. Now on to this week’s book marketing copy quick tip. In recent posts I’ve been detailing each step in my 9-step formula for writing conversational...
by Casey Demchak | Jul 28, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In my recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your sales pages, eblasts, back cover copy, Amazon descriptions, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
by Casey Demchak | Jul 21, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In recent posts I’ve focused on the elements involved in writing conversational sales copy for your book marketing campaign. I also introduced you to a simple 9-step formula you can follow to write sales pages, eblasts, back cover copy, and other marketing content for...
by Casey Demchak | Jun 23, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Writing strong book marketing copy is essential to every author’s book launch and long-term promotion campaign. Well-written marketing copy gives you and your book a more professional polish, which is vital if you intend to stand out in a crowded market and sell a lot...
by Casey Demchak | Jun 2, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I’m always amazed when I walk my black Lab Ranger because his sense of smell is so amazing. He doesn’t go more than 20 feet without finding something completely new and interesting to sniff out. As authors and coaches your sense of smell isn’t nearly as powerful as a...
