by Casey Demchak | Dec 3, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Marketing Platform
Give readers what they need to make a buying decision! Is long book marketing copy dead? Do sales pages for books have to be super concise because no one reads anymore? The fact that millions of books are sold each year pretty much kills the “nobody reads...
by Casey Demchak | Oct 29, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Be someone your audience can relate to Social proof is an important element every author and business coach should blend into the marketing copy they create for their books and online programs. In the world of book promotion, social proof is a must! And, it typically...
by Casey Demchak | Oct 22, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Leverage the fear factor to grab your audience When I help authors and business coaches create marketing copy for their books and online programs, I always remind them to never be afraid of using the fear factor when crafting their promotional messages. Leveraging the...
by Casey Demchak | Oct 8, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Never try to be all things to all people Every author and business coach for whom I write wants to sell as many books and online programs as possible. I don’t blame them. However, when promoting their books they often make the mistake of trying to write marketing copy...
by Casey Demchak | Sep 10, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Attach your book promotion to news and cultural events When I create book marketing copy for authors and business coaches there are always a few overarching points I emphasize in our strategy sessions. One of these points is that the ultimate goal of strong book...
