by Casey Demchak | Oct 8, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Never try to be all things to all people Every author and business coach for whom I write wants to sell as many books and online programs as possible. I don’t blame them. However, when promoting their books they often make the mistake of trying to write marketing copy...
by Casey Demchak | Sep 10, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Attach your book promotion to news and cultural events When I create book marketing copy for authors and business coaches there are always a few overarching points I emphasize in our strategy sessions. One of these points is that the ultimate goal of strong book...
by Casey Demchak | Aug 27, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Always tell your audience what to do next! Over the years I’ve written marketing copy for dozens of authors and business coaches who had enough confidence to write their books. However, along the way I’ve found that many authors are reluctant to ask people to...
by Casey Demchak | Aug 20, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Leverage this simple but powerful headline/subhead technique If you’re an author or business coach, you face one never-ending challenge when writing marketing copy for your books and online programs. Your challenge is this: Getting people to actually read your...
by Casey Demchak | Aug 6, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
Discover the importance of writing you-directed copy! If you’re an author or coach who is selling books and programs, you’ve probably heard that the word free is the most powerful word in marketing. It’s usually associated with free consultations or free bonuses....
