by Casey Demchak | Nov 24, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
For the last few months, I’ve given you specific tips on how to write engaging marketing copy for your book. I’ve also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I’m going to go back to the...
by Casey Demchak | Nov 10, 2020 | Blog, Copywriting Techniques
Over the last two weeks, I’ve revealed six important book marketing copy revision tips for you. Don’t get freaked out by writer’s block. It doesn’t exist. Be conversational and authentically YOU. Make your copy “at-a-glance” friendly. Write bullet points...
by Casey Demchak | Nov 3, 2020 | Blog, Copywriting Techniques
Last week I revealed three must-know book marketing copy revision tips, and this week I’m rolling out three more for you. If you want to write engaging ad copy for your book or other promotional content such as back cover copy, Amazon descriptions, web pages and...
by Casey Demchak | Oct 27, 2020 | Blog, Copywriting Techniques
For the last several weeks I’ve shared a lot of insights with you about how to write strong book promotion copy for your back cover, website sales page, Amazon description, and more. Now for the next few weeks I’m going to reveal several secrets to revising and...
by Casey Demchak | Oct 13, 2020 | Blog, Copywriting Techniques, Inspiration
For the last several weeks, I’ve gone into detail about how to write various aspects of your book’s sales pages, eblasts, back cover copy, and Amazon descriptions. I’ve covered how to write headlines, call-to-action lines, benefit-driven bullet...
by Casey Demchak | Sep 29, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Over the past several weeks I’ve given you insight into each step of my 9-step formula for writing conversational book marketing materials that can include your website sales pages, eblasts, back cover copy, Amazon descriptions, and more. Last week I covered...
