How to Craft “Prospect-First” Marketing Messages
Write about your audience first – and yourself second The old days of authors being able to write hype-and-sizzle book marketing copy are gone. Forever. This is because readers can smell old-school fluffy sales pitches coming from a mile away, and they just don’t like...
Marketing Messages: How to Write Solution Pictures
Paint benefit-driven statements with your words When crafting core marketing message statements for books and programs, it’s important for authors and coaches to show they have a clear understanding of their audience’s needs, desires, or challenges. Do this, and...
How to Write Memorable Taglines
Here is a request I receive frequently when I write marketing copy for authors and coaches: “Hey Casey, write me a really catchy tagline for my online product.” Or, “Hey Casey, I need you to whip up a really catchy tagline for my book.” My...
Authors & Coaches: Why Simple Words and Short Sentences Sell More Books and Programs
The one guiding strategy I follow when developing marketing copy for coaches, speakers, and authors is to keep things as simple as possible. The most effective tactic you can use to leverage this strategy is to write marketing copy that is built around simple words...
Why It’s Good to Break Grammar Rules with Your Marketing Copy
Here is one of the best tips I received that prepared me for writing marketing copy for authors and business coaches. “There’s writing to please your English teachers and get good grades, and there’s writing to make money and sell things – and they’re two...Weekly Persuasive Sales Writing Updates
Gain access to my proven inside sales writing secrets that will help you:- Generate more hot leads
- Motivate prospects to take action
- Increase sales and skyrocket your success
Get FREE Access NOW!
As a FREE BONUS you’ll instantly receive my e-book loaded with must know copywriting secrets.
