Coaches & Authors: How to Write Media Speaking Points
When I am copywriting for coaches and authors, I always stress the importance of strong, consistent message development. That’s because when you’re promoting your book or information program, you want your messaging to be very consistent in voice and style across all...
4 Steps to Writing a Strong Media Contact Page
Copywriting for coaches and authors is always an exciting process. When working on message development over the years, I’ve noticed some of you overlook or under emphasize your media contact page. If you scan several coach and author websites, you’ll usually find...
Copywriting: 3 Steps to a Dynamic About Page
Sales copywriting for coaches and authors is always exciting for me. Especially when I’m creating full Core Message Platforms for them. And of course, writing persuasive website copy for their books, information products, and programs is a typical part of the message...
Core Message: How to Write Compelling Home Page Copy
I do a lot of sales copywriting for coaches and authors. As part of their core message development, I typically create website copy that is intended to sell a book or information product. If you’re promoting a book, program or product, it’s a great idea to build a...
Marketing: Your Copywriting Toolkit Solution
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