Use Sales Copy to Detail Your Product’s Value
When you really boil it down, every product or book exists to solve a problem or meet a need of some kind. Too often, marketers make the mistake of thinking the problem their product solves is so obvious, they fail to mention it in their marketing materials. Don’t let...
Your Sales Copy Must Have an Exact Target
Before you write a word of sales copy for your next marketing campaign, you must know who your exact target is. In fact, creating a thorough description of your target audience is essential. The reason? Because your target audience may not be as obvious as it appears...
Key Message Copy Platforms & AWAI
This week I’m celebrating something special. American Writers & Artists Inc. (AWAI) has launched my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. If you are a...
The Big Benefits of a Key Message Copy Platform
On March 16, American Writers & Artists Inc. (AWAI) will launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So I thought this would be a great...
How to Structure Key Message Copy Platforms
As I noted in my last post, on March 16, American Writers & Artists Inc. (AWAI) will launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So this...Weekly Persuasive Sales Writing Updates
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