by Casey Demchak | Jun 23, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Writing strong book marketing copy is essential to every author’s book launch and long-term promotion campaign. Well-written marketing copy gives you and your book a more professional polish, which is vital if you intend to stand out in a crowded market and sell a lot...
by Casey Demchak | Jun 16, 2020 | Blog, Insights and Experiences, Inspiration
I hope June is going well for you as the weather warms up and we really swing into summer. If your inbox and newsfeeds look anything like mine, you’re being slammed with messages about who you’re supposed to help and support when it comes to race relations, the...
by Casey Demchak | Jun 2, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I’m always amazed when I walk my black Lab Ranger because his sense of smell is so amazing. He doesn’t go more than 20 feet without finding something completely new and interesting to sniff out. As authors and coaches your sense of smell isn’t nearly as powerful as a...
by Casey Demchak | May 19, 2020 | Blog, Insights and Experiences
In my last two posts, I discussed what you can do as an author to make writing “sales copy” for your book feel less like a sales pitch and more like a chat between two good friends. First, I covered how your marketing copy should feel like a conversation...
by Casey Demchak | May 12, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I spoke about how persuasive sales copy can read like a simple conversation between authors and potential book buyers. This week I want to follow up by talking to you about the “it” factor that can make conversational sales copy even more...
by Casey Demchak | Apr 28, 2020 | Blog, Persuasive writing tactics
I hope you and your family are doing well during this COVID-19 situation. Each day I see little signs of things slowly returning to “normal.” With any luck, you’re seeing similar momentum building where you live too. This week I want to talk to you about...
