by Casey Demchak | May 11, 2021 | Blog, Copywriting Techniques, Insights and Experiences
Over the last several years I’ve worked on book marketing copy for over 100 authors. You’d think by now I’d have all the steps to writing effective book promotion copy down pat. But as I complete each project I always find myself asking …...
by Casey Demchak | May 4, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I began a series on how to write effective body copy for your book promotion campaign. I detailed why it’s essential to make your body copy look “at-a-glance” friendly, so more readers will be drawn to your book marketing materials....
by Casey Demchak | Apr 13, 2021 | Blog, Copywriting Techniques, Insights and Experiences
My last few posts have focused on the most important real estate in book marketing copy – your headlines. In this post, I shift gears and begin a series on how to write body copy that motivates readers to want to buy your book. I start this series by showing you how...
by Casey Demchak | Apr 6, 2021 | Blog, Headlines, Persuasive writing tactics
Two weeks ago, I showed you how easy it is to write basic headlines that attract readers and motivate them to want to learn more about your book. In last week’s post, I shared my “setup and payoff” technique, which creates a tight connection between...
by Casey Demchak | Mar 30, 2021 | Blog, Headlines, Insights and Experiences
In last week’s post, I showed you how quick and easy it is to write simple headlines that engage readers and motivate them to want to learn more about your book. As I said last week (and it’s worth repeating), headlines are the most important real estate...
by Casey Demchak | Mar 23, 2021 | Blog, Copywriting Techniques, Headlines, Insights and Experiences
There’s no doubt it. Headlines are by far the most important real estate in your book promotion content. So you never want to waste this valuable space. Headlines are so important because they’re the first thing book buyers see when they scan your website...
