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How to Make Your Book Marketing Copy Easy On the Eye

How to Make Your Book Marketing Copy Easy On the Eye

by Casey Demchak | Apr 13, 2021 | Blog, Copywriting Techniques, Insights and Experiences

My last few posts have focused on the most important real estate in book marketing copy – your headlines. In this post, I shift gears and begin a series on how to write body copy that motivates readers to want to buy your book. I start this series by showing you how...
A Headline Strategy That Snags “Copy Skimmers”

A Headline Strategy That Snags “Copy Skimmers”

by Casey Demchak | Apr 6, 2021 | Blog, Headlines, Persuasive writing tactics

Two weeks ago, I showed you how easy it is to write basic headlines that attract readers and motivate them to want to learn more about your book. In last week’s post, I shared my “setup and payoff” technique, which creates a tight connection between...
How to Add Extra “Grab” to Your Book Marketing Headlines

How to Add Extra “Grab” to Your Book Marketing Headlines

by Casey Demchak | Mar 30, 2021 | Blog, Headlines, Insights and Experiences

In last week’s post, I showed you how quick and easy it is to write simple headlines that engage readers and motivate them to want to learn more about your book. As I said last week (and it’s worth repeating), headlines are the most important real estate...
How to Write Great Headlines In a Matter of Minutes

How to Write Great Headlines In a Matter of Minutes

by Casey Demchak | Mar 23, 2021 | Blog, Copywriting Techniques, Headlines, Insights and Experiences

There’s no doubt it. Headlines are by far the most important real estate in your book promotion content. So you never want to waste this valuable space. Headlines are so important because they’re the first thing book buyers see when they scan your website...
Resolving the Short vs Long Book Marketing Copy Debate

Resolving the Short vs Long Book Marketing Copy Debate

by Casey Demchak | Mar 2, 2021 | Blog

I was given my first copywriting assignment 27 years ago. My marching orders were simple. “Casey, keep your copy short and tight because nobody reads anymore.” Well, 27 years later, marketing copy has sold billions of dollars worth of products, services,...
Simple Words and Short Sentences Sell Books

Simple Words and Short Sentences Sell Books

by Casey Demchak | Feb 23, 2021 | Blog, Copywriting Techniques

I continue my back-to-basics series by sharing the first lesson I learned about copywriting, which is that simple words and short sentences sell. This basic principle still guides me when I help authors develop book promotion materials. It’s always tempting to...
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Recent Posts

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  • Audit Your Book Marketing Copy in 7 Simple Steps

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