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Medical Copywriter – How to FOCUS Your Message

Medical Copywriter – How to FOCUS Your Message

by Casey Demchak | Aug 3, 2015 | Medical Device Descriptions

There’s no doubt about it. Medical marketing comes with a pretty unique set of challenges. That’s because every word you write falls under the scrutiny of the U.S. Food & Drug Administration (FDA), state agencies and your own regulatory and legal consultants.  In...
Medical Copywriter – Writing When You Can’t Say Anything

Medical Copywriter – Writing When You Can’t Say Anything

by Casey Demchak | Jul 26, 2015 | Medical Device Descriptions

The challenges that come with writing persuasive medical marketing copy are numerous. Every word you write must be factual and really mean something. Why? Because today’s medical marketing materials are under intense scrutiny from the U.S. Food & Drug...

Writing Strong Medical Device Descriptions Is a Must

by Casey Demchak | Jun 21, 2013 | Blog, Medical Device Descriptions

For some reason, creating concise benefit-driven product descriptions gets overlooked in many medical marketing campaigns. Don’t make this mistake. It’s also important that product descriptions are consistent throughout your marketing channels. If your product is...

How To Write Great Medical Device Product Descriptions

by Casey Demchak | Jan 8, 2012 | Blog, Medical Device Descriptions

Writing a strong description of your medical device is one of the most overlooked aspects of creating an effective medical marketing campaign. Don’t make this mistake. It’s also important that your product description is consistent throughout your marketing campaign....

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