by Casey Demchak | Aug 3, 2015 | Medical Device Descriptions
There’s no doubt about it. Medical marketing comes with a pretty unique set of challenges. That’s because every word you write falls under the scrutiny of the U.S. Food & Drug Administration (FDA), state agencies and your own regulatory and legal consultants. In...
by Casey Demchak | Jul 26, 2015 | Medical Device Descriptions
The challenges that come with writing persuasive medical marketing copy are numerous. Every word you write must be factual and really mean something. Why? Because today’s medical marketing materials are under intense scrutiny from the U.S. Food & Drug...
by Casey Demchak | Jun 21, 2013 | Blog, Medical Device Descriptions
For some reason, creating concise benefit-driven product descriptions gets overlooked in many medical marketing campaigns. Don’t make this mistake. It’s also important that product descriptions are consistent throughout your marketing channels. If your product is...
by Casey Demchak | Jan 8, 2012 | Blog, Medical Device Descriptions
Writing a strong description of your medical device is one of the most overlooked aspects of creating an effective medical marketing campaign. Don’t make this mistake. It’s also important that your product description is consistent throughout your marketing campaign....
