There is no doubt about it. Testimonials from respected industry experts are magic for your marketing campaigns. And they are a great way to continually build your credibility.
In this post I reveal three proven techniques that make it much easier to acquire testimonials. In my follow-up post I’ll roll out two more techniques and include an extended example that will really help you.
So let’s get started with the first three things you can do to rev up the flow of testimonials into your business.
Always keep your eye out for potential testimonials
When you receive a nice e-mail about your book or product, ask the sender if you can turn his or her kind words into a testimonial. Think about it.
If people are nice enough to send you a compliment, they will almost always be willing to have it turned into a testimonial.
The key is to keep your eye out for opportunities. You probably get a lot more e-mail compliments than you realize. Don’t let them slip by without taking action!
Polish up raw testimonials that are sent to you
When you receive raw testimonials from clients, always ask permission to smooth them out (I’ll show you exactly how to do this in my next post). I do this all the time and it is a very common practice.
This takes the pressure off of people to word their testimonials ‘just right,’ and it’s a great chance for you to shape your own endorsements.
This step really is a no-brainer. Every time I have asked clients if I could polish up the quote they provided me, they have always said, “Yes.”
Ask for testimonials
If you feel confident a client is willing to say something nice about your book, product or service—go ahead and ask them for a testimonial.
Don’t be timid about asking industry experts with whom you have good relationships for endorsements.
Remember, testimonials in your marketing materials from industry-thought leaders gives them free publicity—especially when you include their photos. So it’s a win for both of you!
In my next post, I’ll reveal two more proven techniques for keeping testimonials flowing into your business. These last two tips are really essential to your ongoing testimonial program—so I really encourage you to stay tuned!
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