Your Book Marketing Copy Needs a Big Idea

My back-to-basics series continues with another writing exercise that ties your book marketing copy together into a cohesive whole.

This exercise will help you give your book marketing content the backbone it needs to have a more professional edge.

Having this edge allows you to hook and engage more readers with your book promotion copy. When you do this, you sell more books!

Put simply, the backbone your marketing copy needs is a “big idea” that forms the core of all your book marketing messages.

Find out how to develop your marketing copy’s big idea
by watching this week’s Book Marketing Copy Quick Tip video.



Here is a brief overview of what you’ll hear me discuss in this week’s video.

Focus On a Theme That Appeals to Your Readers

The backbone of your book marketing copy is a thematic “big idea” that forms the core of all your promotional messages.

Your book marketing copy’s big idea is an element that your audience finds emotionally compelling. It’s the thing or “it factor” that stimulates them and nabs their attention immediately.

It’s the deeper thematic hook that makes them want to know more about your book.

In copywriting we call this the “big idea” because it has the power to capture a reader’s imagination and even alter their preconceived beliefs, attitudes, and behavior.

When you inject a thematic big idea into your book marketing copy, you’ll be able to engage your audience on a deeper emotional level. And emotion is what pulls people into your copy.

And as I always say – the more eyeballs you attract to your copy, the more books you sell.

I dive deeper into this topic and provide examples in this week’s video, so please watch it.

Until next time, take a lot of action and make things happen!



Will this post help you develop a big idea for your book marketing copy? Please leave a comment and let me know!

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