How to Write Great Conversational Headlines by Casey Demchak, expert in copywriting

For the last several weeks I’ve focused on the elements involved in writing sales copy for your books that have the same tone as a casual conversation between you and a potential reader.

No hype. No fluff. No razzle-dazzle.

In my last post I introduced you to a basic 9-step formula you can follow to write sales pages, eblasts, back cover copy, and other book marketing content in a conversational style.

Step 1 in this formula is writing a simple headline for your book that states or implies a benefit.

I dive into this topic in more detail in this week’s video.

What you’ll discover is that great headlines for your book don’t have to be witty, catchy, or clever. This is because the goal of your headline isn’t to entertain your audience.

The goal of your headline is to entice your reader’s interest so they’ll want to learn more about your book, which of course leads to more book sales!

Discover how you can do this with simple headlines by watching this week’s video.

To find out how to write great conversational headlines, click through
and watch this week’s Book Marketing Copy Quick Tip video.



Draw from Proven Headline Formats

Many authors struggle with writing effective headlines when creating marketing materials for their books and online programs. Maybe you have too.

In this week’s video I reveal how writing great headlines can be a very simple process. So I encourage you to watch it. Here are some of the key points you’ll hear me cover in more detail.

  • Headlines are the most important real estate in book marketing. Never waste the space.
  • Your headlines don’t have to be quirky, zippy, clever, or entertaining.
  • The goal of your headline is simply to get the attention of your audience and motivate them to want to learn more about your book.
  • You can engage and grab your audience with simple headlines that state or imply a benefit.
  • There’s no need to reinvent the wheel. You can draw from several proven headline types.

I give some examples of these proven headline types in this week’s video, which is why it’s a good idea to watch it.

Next week, I’ll cover Step 2 in my 9-step formula for writing conversational marketing copy that sells more books.

Until next week, take action and make things happen!


Will this post help you write simple but effective headlines for your book marketing copy? Please leave a comment and let me know!

If you got a knowledge boost from this post, I encourage you to share it with your crowd!

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