How to Build Mental Triggers into Your Marketing Copy

Part 1 – Create positive emotional reactions in your prospect’s mind

As we roll into February, I want to focus on a dynamic copywriting technique for authors that can really set your book marketing copy apart from the crowd.

So this week I’m going to start a three-part series on how to build mental triggers into your book and online program marketing copy.

Using mental triggers in your book promotion copy gives you the ability to create positive emotional reactions in the minds of potential readers, without feeling like you’re manipulating them.

When you know how to utilize mental triggers, your marketing copy will be much more effective.

If you want to gain more fans and sell more books, I really encourage you to soak up this three-part video series.

To discover how to build mental triggers into your marketing copy,
click through and check out this week’s Book Marketing Copy Quick Tip video.



Stir Excitement in the Heart of Your Audience

Learning how to use mental triggers in your book marketing copy is a must if you really want to connect on a deeper level with potential readers.

There is a long list of mental triggers you can use in your marketing programs. In this three-part series, I am going to show you nine that are easy to build into your book promotion copy.

Each part in this series will focus on three mental triggers. Here is a rundown of the three I teach you about in greater detail in this week’s video, which I really encourage you to watch.

  1. Event-based: Make the launch of your book an exclusive event. Use suspense and anticipation to build it up, like a Hollywood movie. People enjoy feeling like they’re part of a big event. Create this feeling for potential readers when you launch your book.
  2. Storytelling: Every book promotion should have a story as part of its foundation. As an author, you know that nothing is more engaging than a good story. It’s like milk and cookies for the soul.
  3. Emotions: Touch your readers’ hearts. Create messaging that engages them on an emotional level. Appeal to their hopes, dreams, and aspirations. Paint inspiring benefit-driven messages with your words.

Again, I dig into these three mental triggers in greater detail in this week’s video, so I urge you to check it out.

Until next week when I’ll be back with three more mental triggers, take action and make things happen!


Will this post help you build mental triggers into your marketing copy? Please leave a comment and let me know!

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