Before I begin I want to say that I hope you and your family are doing well and staying safe and sound.
This COVID-19 situation is a challenge for all of us, but I know we’ll get through it and come out the other side of this with greater clarity about our purpose in life.
On the plus side, this is certainly a good time for authors and coaches to focus a lot of time on writing marketing copy for your books and online programs.
So this week I want to swing back to giving you book marketing copy tips you can apply to your online programs and everything else you write.
However, I want to provide you with promotion writing techniques that are appropriate for the unique situation in which we find ourselves these days.
With this in mind, I want to tell you about the perfect voice through which you can write all of your marketing content as you navigate your way through this current crisis.
Yes, I know using the word perfect is a bit risky, but in this case it definitely applies.
To discover the perfect voice through which to write all your marketing copy,
click through and check out this week’s Book Marketing Copy Quick Tip video.
The Perfect Voice is YOUR VOICE
In this week’s video, I detail why now more than ever your marketing copy needs to have a voice that is sincere, honest and authentically YOU. So please watch it.
Here are some of the key points you’ll hear me cover.
We are facing a real crisis in our lives, and we need each other.
Your audience wants to feel a real connection with you through your marketing copy, your emails, your blog posts, and all your other content.
You can certainly still write marketing copy intended to sell your books and online programs, but it’s important to write your copy in a sincere tone that makes it clear you …
- Care deeply about your audience
- Understand they are going through tough times
- Want to add hope and value to their lives
Again, I get into this topic in more detail in this week’s video, so please check it out.
Until next week, take action and be good to yourself and those you love!
Will this post help you write in a voice that is authentically you? Please leave a comment and let me know!
If you got a knowledge boost from this post, I encourage you to share it with your crowd!
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