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How to Describe Your Book in a Nutshell

How to Describe Your Book in a Nutshell

by Casey Demchak | Aug 11, 2020 | Blog, Persuasive writing tactics

In recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your book’s sales page, eblasts, back cover copy, Amazon description, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
How to Grease Your Marketing Copy’s Wheels

How to Grease Your Marketing Copy’s Wheels

by Casey Demchak | May 12, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics

In my last post, I spoke about how persuasive sales copy can read like a simple conversation between authors and potential book buyers. This week I want to follow up by talking to you about the “it” factor that can make conversational sales copy even more...
We Have a Big Choice to Make Together

We Have a Big Choice to Make Together

by Casey Demchak | Apr 7, 2020 | Blog, Insights and Experiences, Inspiration

The COVID-19 situation crisis rolls on, so I want to start by sending you a lot of positive energy. I sincerely hope you and your family are doing well. I believe a lot of good will eventually emerge from this situation if that’s what you choose to focus on. You and I...
My Big Secret to Writing Promotional Copy that Sells

My Big Secret to Writing Promotional Copy that Sells

by Casey Demchak | Sep 17, 2019 | Author Platform, Blog, Marketing Platform

Repetition of message builds the reputation of your book or program I’m going to change things up this week by sharing some very valuable information I can’t quite fit into my typical “Quick Tip” video. In other words, I’m giving you extra value this week! As a...
How to Write Commanding Call-to-Action Lines

How to Write Commanding Call-to-Action Lines

by Casey Demchak | Aug 27, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics

  Always tell your audience what to do next! Over the years I’ve written marketing copy for dozens of authors and business coaches who had enough confidence to write their books. However, along the way I’ve found that many authors are reluctant to ask people to...
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