How to Make Book “Sales Copy” Feel Conversational
by Casey Demchak | May 18, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tacticsYou’ve put a ton of time into writing your book and now you’re ready to sell a lot of copies, make a positive impact, and gain a loyal legion of fans. You may even envision creating an online course based on your book, which can lead to speaking...
How to Add Extra “Grab” to Your Book Marketing Headlines
by Casey Demchak | Mar 30, 2021 | Blog, Headlines, Insights and ExperiencesIn last week’s post, I showed you how quick and easy it is to write simple headlines that engage readers and motivate them to want to learn more about your book. As I said last week (and it’s worth repeating), headlines are the most important real estate...
Master the Bestseller Marketing Mindset In 4 Steps
by Casey Demchak | Nov 24, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tacticsFor the last few months, I’ve given you specific tips on how to write engaging marketing copy for your book. I’ve also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I’m going to go back to the...
How to Support Your Benefit Statements with Social Proof
by Casey Demchak | Sep 29, 2020 | Blog, Copywriting Techniques, Persuasive writing tacticsOver the past several weeks I’ve given you insight into each step of my 9-step formula for writing conversational book marketing materials that can include your website sales pages, eblasts, back cover copy, Amazon descriptions, and more. Last week I covered...
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