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How to Write Commanding Call-to-Action Lines
 
Always tell your audience what to do next!

Over the years I’ve written marketing copy for dozens of authors and business coaches who had enough confidence to write their books.

However, along the way I’ve found that many authors are reluctant to ask people to buy their book.

Many authors report to me they’re hesitant because it’s not in their nature to write “sales” copy or brag about their book through a sales pitch.

However, if you follow my blog you know I’m a big believer that “sales” copy should be written like an authentic conversation between you and potential readers, and not like a one-way sales pitch.

However, at some point in your conversation with readers you have to ask them to buy your book. When you do, you don’t have to be pushy or salesy, but you do need to be CERTAIN and CONFIDENT.

This week’s Book Marketing Quick Tip video teaches you how to write call-to-action lines (buy-my-book copy) that are commanding and confident without sounding arrogant and pushy.

To find out how to write commanding call-to-action lines that sell books,
click through and check out this week’s Book Marketing Copy Quick Tip video.

 

 

Tell Your Audience What to Do Next!

This week’s video gives you detailed instruction on how to write confident call-to-action lines that tell readers exactly what to do next (buy your book!).

The copy I use in this week’s example is below.

However, to put my examples into context and to find out how to write call-to-action lines that motivate readers to buy, I encourage you to watch my quick tip video.

You’ll find out how you can compel your audience to buy your book NOW instead of later … or never.

EXAMPLE COPY

Buy my book

Heal Yourself with Journaling Power illustrates clearly how conventional medical wisdom has fully embraced what Mari L. McCarthy has been shouting to the world for years.

“Expressive journaling has undeniable life-changing health benefits.”

Jump on board and join the revolution TODAY!

ORDER NOW!

Buy my book with a bonus (fictitious example)

Order Small Business – Big Success By Midnight Tonight
and Receive Your Special FREE BONUS

Online Program
Breaking Through! (a $297 Value!)

Order Small Business – Big Success by midnight tonight P.S.T. and receive FREE instant access to Arthur Author’s bestselling online program, Breaking Through. You’ll learn tools and techniques that fully empower you to …

  • Bust through barriers that stand in your way of building your business
  • Become unstoppable in your quest to make your business vision a reality
  • Light a spark that helps you create exciting new business opportunities

Breaking Through will inspire you to take total command of your business and life before you get stuck in unproductive patterns. To receive this FREE program, you must order before midnight tonight P.S.T!

ORDER NOW!

Again, to give this example copy context and to receive instruction on how to write call-to-action lines that motivate readers to buy your book, I urge you to watch this week’s quick-tip video.

And …

Take Advantage of This Great Opportunity

A few weeks ago I told you about my good friend, Cloris Kylie, who helps authors and coaches build strong marketing foundations so they can reach their ideal audience online and sell more books and programs.

Well, Cloris is celebrating the relaunch of her #1 International bestselling book, Beyond Influencer Marketing, with a special 99-cent promo on Amazon.

You can get the book for 99 cents for a few days only, so I encourage you to check it out now. https://www.amazon.com/dp/B07CMCWYSB/

I’ve read Beyond Influencer Marketing about four times and it’s been very helpful in my business. And now for just a few days, you can download it for only 99 cents.

Get it right here: https://www.amazon.com/dp/B07CMCWYSB/

Until next week, take action and make things happen!

*****

Will this post make it easier for you to write special offer marketing messages for your book? Please leave a comment and let me know!

If you got a knowledge boost from this post I encourage you to share it with your crowd!

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