Master Headline Setups and Payoffs

Master Headline Setups and Payoffs

Often, it is overlooked subtle techniques that give your sales writing a professional polish. One of these techniques is learning to master headline setups and payoffs.  Setups and payoffs are the crisp connection that binds your headline with the first line of body...
Sales Copy – Headlines that Hook the Skimmers!

Sales Copy – Headlines that Hook the Skimmers!

You work hard on every word of your sales copy. But here’s a cold hard truth. Most people will only skim it before they decide if they want to read it. This may not seem fair. But that’s the way it is. However, here is a proven copywriting strategy that will help you...
How to Create a Benefit-Driven Headline Stack

How to Create a Benefit-Driven Headline Stack

Hang out with me and you’ll hear me say this all the time: The most valuable real estate in copywriting is your headline. But it’s important to remember headlines don’t always have to be a single line, or a single line coupled with a subhead. Headlines can also be a...