My Winning Sales Page Headline Writing Strategy!

My Winning Sales Page Headline Writing Strategy!

When I write marketing copy for coaches, speakers, and authors, the point I stress repeatedly to them is this: The most valuable real estate in any marketing piece you create is your headlines.  In fact, headline development is the most important aspect of strong...
The Secret to Writing Great Headlines in a Hurry!

The Secret to Writing Great Headlines in a Hurry!

Here’s a fact you can take to the bank: Headlines are the most valuable real estate in sales writing. In fact, strong headline writing skills are crucial to your message development and your marketing success.  This is why you must always be sure they grab and engage...
Master Headline Setups and Payoffs

Master Headline Setups and Payoffs

Often, it is overlooked subtle techniques that give your sales writing a professional polish. One of these techniques is learning to master headline setups and payoffs.  Setups and payoffs are the crisp connection that binds your headline with the first line of body...