by Casey Demchak | Oct 22, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Leverage the fear factor to grab your audience When I help authors and business coaches create marketing copy for their books and online programs, I always remind them to never be afraid of using the fear factor when crafting their promotional messages. Leveraging the...
by Casey Demchak | Aug 20, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Leverage this simple but powerful headline/subhead technique If you’re an author or business coach, you face one never-ending challenge when writing marketing copy for your books and online programs. Your challenge is this: Getting people to actually read your...
by Casey Demchak | Jul 2, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Your promotional success could hinge on this one thing! When I write book marketing copy for authors and coaches I get asked a lot of really intelligent questions about message development. If there’s one question I get asked more than any other, it’s this:...
by Casey Demchak | Mar 19, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Here is a request I receive frequently when I write marketing copy for authors and coaches: “Hey Casey, write me a really catchy tagline for my online product.” Or, “Hey Casey, I need you to whip up a really catchy tagline for my book.” My...
by Casey Demchak | Jan 27, 2019 | Headlines
I really enjoy writing marketing copy for coaches and authors. Especially when my clients get really involved in the message development process. When they do, the one topic I tend to discuss with them the most is headlines. Headlines for their online program sales...
