by Casey Demchak | Mar 19, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Here is a request I receive frequently when I write marketing copy for authors and coaches: “Hey Casey, write me a really catchy tagline for my online product.” Or, “Hey Casey, I need you to whip up a really catchy tagline for my book.” My...
by Casey Demchak | Jan 27, 2019 | Headlines
I really enjoy writing marketing copy for coaches and authors. Especially when my clients get really involved in the message development process. When they do, the one topic I tend to discuss with them the most is headlines. Headlines for their online program sales...
by Casey Demchak | Mar 30, 2017 | Headlines
When I write marketing copy for coaches, speakers, and authors, the point I stress repeatedly to them is this: The most valuable real estate in any marketing piece you create is your headlines. In fact, headline development is the most important aspect of strong...
by Casey Demchak | Jan 18, 2017 | Headlines
Here’s a fact you can take to the bank: Headlines are the most valuable real estate in sales writing. In fact, strong headline writing skills are crucial to your message development and your marketing success. This is why you must always be sure they grab and engage...
by Casey Demchak | Apr 11, 2016 | Headlines
Often, it is overlooked subtle techniques that give your sales writing a professional polish. One of these techniques is learning to master headline setups and payoffs. Setups and payoffs are the crisp connection that binds your headline with the first line of body...
