by Casey Demchak | Jan 18, 2017 | Headlines
Here’s a fact you can take to the bank: Headlines are the most valuable real estate in sales writing. In fact, strong headline writing skills are crucial to your message development and your marketing success. This is why you must always be sure they grab and engage...
by Casey Demchak | Apr 11, 2016 | Headlines
Often, it is overlooked subtle techniques that give your sales writing a professional polish. One of these techniques is learning to master headline setups and payoffs. Setups and payoffs are the crisp connection that binds your headline with the first line of body...
by Casey Demchak | Oct 13, 2015 | Headlines
You work hard on every word of your sales copy. But here’s a cold hard truth. Most people will only skim it before they decide if they want to read it. This may not seem fair. But that’s the way it is. However, here is a proven copywriting strategy that will help you...
by Casey Demchak | Jun 15, 2015 | Headlines
Hang out with me and you’ll hear me say this all the time: The most valuable real estate in copywriting is your headline. But it’s important to remember headlines don’t always have to be a single line, or a single line coupled with a subhead. Headlines can also be a...
