by Casey Demchak | Jul 28, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In my recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your sales pages, eblasts, back cover copy, Amazon descriptions, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
by Casey Demchak | Jul 21, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In recent posts I’ve focused on the elements involved in writing conversational sales copy for your book marketing campaign. I also introduced you to a simple 9-step formula you can follow to write sales pages, eblasts, back cover copy, and other marketing content for...
by Casey Demchak | Jun 23, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Writing strong book marketing copy is essential to every author’s book launch and long-term promotion campaign. Well-written marketing copy gives you and your book a more professional polish, which is vital if you intend to stand out in a crowded market and sell a lot...
by Casey Demchak | Jun 2, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I’m always amazed when I walk my black Lab Ranger because his sense of smell is so amazing. He doesn’t go more than 20 feet without finding something completely new and interesting to sniff out. As authors and coaches your sense of smell isn’t nearly as powerful as a...
by Casey Demchak | Apr 28, 2020 | Blog, Persuasive writing tactics
I hope you and your family are doing well during this COVID-19 situation. Each day I see little signs of things slowly returning to “normal.” With any luck, you’re seeing similar momentum building where you live too. This week I want to talk to you about...
