by Casey Demchak | Jan 28, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Take people from where they are to where they want to be Authors who follow my know that I always emphasize the importance of writing benefit-driven book marketing copy for this simple reason: People aren’t interested in what your book is about, they’re interested in...
by Casey Demchak | Jan 21, 2020 | Blog, Copywriting Techniques
Good timing is everything! Over the last eight years I’ve written the marketing copy for nearly 40 books that have become bestsellers. During this journey there have been numerous authors who have asked me one particular question over and over again. It’s a real basic...
by Casey Demchak | Jan 7, 2020 | Blog, Copywriting Techniques, Marketing Platform
Repetition builds reputation I’m going to begin the new year by focusing on a fundamental copywriting strategy that should be the centerpiece of your book marketing campaign. This core strategy applies equally if you’re going to launch an online program. You’ve heard...
by Casey Demchak | Dec 17, 2019 | Blog, Website Copy
More exposure means more book sales! In the world of book marketing there is a hot debate going on about whether authors need dedicated website sales pages for their books. Many book marketing professionals believe that having a solid Amazon description page for your...
by Casey Demchak | Nov 12, 2019 | Blog, Persuasive writing tactics, Website Copy
Find out how to connect more closely with your audience When I write book marketing copy for authors and coaches, they often want me to pass over their About page to focus on copy that pertains more directly to selling their book. This is understandable. However, it’s...
