Over the last two weeks, I’ve revealed six important book marketing copy revision tips for you.
- Don’t get freaked out by writer’s block. It doesn’t exist.
- Be conversational and authentically YOU.
- Make your copy “at-a-glance” friendly.
- Write bullet points that are active and flow smoothly.
- Check for clichés and repetitive descriptors.
- Read your copy out loud.
This week I am rolling out my final three book promotion copy editing secrets. One of them is a little unique in that you can do it in your sleep. It’s not a gimmick or a trick. In fact, it’s a very practical tip that will make complete sense when you find out what it is.
I also reveal a critical technique that will help you fine tune and dial in your book marketing materials so they stand out in a crowded market. This will help you sell more books!
To learn more about my final three copy revision secrets,
watch this week’s Book Marketing Copy Quick Tip video.
I have a boatload of copy editing tips I can share that will improve your book marketing copy. In my last two posts I’ve presented six of them to you.
In this week’s video I reveal three more. Here is an overview of what you’ll hear me discuss.
Edit Your Book Marketing Copy In Your Sleep
An often overlooked copy editing secret is to simply let your copy incubate for a period of time before you post or publish it.
At a minimum you want to let your copy incubate for at least a few hours before you give it a fresh look and make some final edits.
However, your best option is to let your book marketing copy incubate overnight while you sleep. This allows you to look at it in the morning with a bright new perspective.
If you do this you will nearly always make important edits to your copy that make it sharper and more effective.
So never rush to finish your book promotion content. If you can, allow time for it to incubate overnight so you can look at it from a new angle in the morning and give it a final polish.
The edits that come from a good night’s sleep are often the most pivotal ones you will make.
Be Sure Your Book Marketing Content Is Believable
Last week I told you about the importance of cutting cliches and generalities out of your book marketing content. The easiest way to do this is to look at the benefit statements in your copy and ask yourself these two questions:
- Is what I’m writing believable?
- Does everything I’m writing really mean something?
If you examine your book marketing copy through the prism of these two questions, you’ll be forced to edit out cliches, generalities and hype and fluff, and insert benefit statements that are detailed, honest, and specific.
Proofread Your Book Promotion Materials
Let’s face it. Typos will happen from time to time. I certainly make them in my blog posts (maybe even this one!). However, always make your best effort to thoroughly proofread your book marketing content before you smack it with the “Finished” stamp.
A couple quick tips:
Pay special attention to your headlines. It’s easy to skim over your headlines and focus your attention on the fine details of your body copy. So always stop and take a few extra moments to carefully proofread your headlines.
In addition to reading your marketing copy forwards, take some time to read it backwards. When you do this, what you’re reading makes no sense. As a result, you’re less apt to skim sentences and more apt to focus on each individual word.
Again, I cover all of these points in greater detail in this week’s video, so I encourage you to click through and check it out.
Until next time, take action and make things happen!
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Will this post help you revise and polish your book marketing copy? Please leave a comment and let me know!
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