by Casey Demchak | May 4, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I began a series on how to write effective body copy for your book promotion campaign. I detailed why it’s essential to make your body copy look “at-a-glance” friendly, so more readers will be drawn to your book marketing materials....
by Casey Demchak | Apr 6, 2021 | Blog, Headlines, Persuasive writing tactics
Two weeks ago, I showed you how easy it is to write basic headlines that attract readers and motivate them to want to learn more about your book. In last week’s post, I shared my “setup and payoff” technique, which creates a tight connection between...
by Casey Demchak | Mar 23, 2021 | Blog, Copywriting Techniques, Headlines, Insights and Experiences
There’s no doubt it. Headlines are by far the most important real estate in your book promotion content. So you never want to waste this valuable space. Headlines are so important because they’re the first thing book buyers see when they scan your website...
by Casey Demchak | Mar 2, 2021 | Blog
I was given my first copywriting assignment 27 years ago. My marching orders were simple. “Casey, keep your copy short and tight because nobody reads anymore.” Well, 27 years later, marketing copy has sold billions of dollars worth of products, services,...
by Casey Demchak | Feb 23, 2021 | Blog, Copywriting Techniques
I continue my back-to-basics series by sharing the first lesson I learned about copywriting, which is that simple words and short sentences sell. This basic principle still guides me when I help authors develop book promotion materials. It’s always tempting to...
