Video Script Writing – My Top 4 Big Tips!

Video Script Writing – My Top 4 Big Tips!

Two weeks ago I began a two-part series on video script writing by telling you how to open your script by painting a solution picture. In this post I’m going to reiterate this tip and use it as a kickoff point for sharing my top four big script writing tips that can...
How to Create a Benefit-Driven Headline Stack

How to Create a Benefit-Driven Headline Stack

Hang out with me and you’ll hear me say this all the time: The most valuable real estate in copywriting is your headline. But it’s important to remember headlines don’t always have to be a single line, or a single line coupled with a subhead. Headlines can also be a...
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