by Casey Demchak | Jul 30, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
Move your audience to action by tugging at their heart In my last two posts, I’ve focused on the importance of stressing benefits when writing book marketing copy and landing page copy for your online programs. To repeat my mantra: If you’re an author or...
by Casey Demchak | Jul 23, 2019 | Blog, Copywriting Techniques, Headlines, Insights and Experiences, Persuasive writing tactics
Discover how to keep them crisp, tight, and action packed! When I write book marketing copy for authors or marketing content for business coaches, there are a few areas where I really focus my time and attention. Two of those areas are headlines and bullet points....
by Casey Demchak | Jul 9, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Great book marketing copy revolves around this one key point I’ve written book marketing copy for more than 200 authors and business coaches. What I’ve noticed over the years is that many of them instinctively want to begin their marketing copy by describing what...
by Casey Demchak | Jun 25, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Key Message Copy Platforms, Persuasive writing tactics
Never overlook this essential ingredient! When writing book marketing copy for authors and coaches, I do everything I can to avoid using clichés. So I’m a little nervous about using the term “secret sauce” in this post. But I think it applies. When I was a...
by Casey Demchak | Jun 18, 2019 | Blog, Copywriting Techniques
Never fail to leverage this vital editing technique! In my post last week, I revealed a basic, but powerful book marketing copy editing technique for authors and coaches. I stressed the importance of reading your marketing copy out loud when revising and polishing...
