Never fail to leverage this vital editing technique!

In my post last week, I revealed a basic, but powerful book marketing copy editing technique for authors and coaches.

I stressed the importance of reading your marketing copy out loud when revising and polishing your writing.

This week I build on last week’s tip by sharing another critical editing technique that authors and coaches often overlook when revising their marketing copy.

The good news is you can leverage this editing strategy while you sleep.

To learn more about this vital editing technique, click through and
check out this week’s Book Marketing Copy Quick Tip video.



Let Your Copy Incubate

I encourage you to watch this week’s video because I dive into this topic in much greater detail. Here is a quick summary of what you can expect to hear.

So, how can you improve your marketing copy while you sleep?

Simple, let it incubate overnight while you’re resting.

I guarantee you this. Anything you write today will look at little different to you tomorrow.

A good night’s sleep gives you a fresh perspective on your marketing copy that helps you make edits and tweaks that improve your writing significantly.

All too often I see authors and coaches put their marketing copy for their books and programs off to the last minute.

The result is marketing copy that is cranked out on a rush basis. And copy done in a rush is never as good as marketing copy that is allowed to incubate for at least one night.

Ideally, you’ll let your book marketing copy incubate for several nights before you make your final edits and call it done.

I’ll give you an example. This summer I’ll be launching a new website called It includes video instruction programs that will help authors write their own marketing copy.

Before I created any programs for, I wrote the site’s marketing copy first. This gives me the chance to look at it each day with a fresh perspective.

As a result, I’m confident my marketing copy will be much more effective than if I chose to rush it out at the last minute.

So, always give your marketing copy time to incubate while you sleep, and never slap it up on your website after writing it at the last minute.

Again, I dig deeper into this topic in this week’s video, so I encourage you to check it out.

Until next week, take action and make things happen!


Will this post make it easier for you to write special offer marketing messages for your book? Please leave a comment and let me know!

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