Great book marketing copy revolves around this one key point
I’ve written book marketing copy for more than 200 authors and business coaches. What I’ve noticed over the years is that many of them instinctively want to begin their marketing copy by describing what their book is about.
This is understandable. After all, readers need to know what your book is about before they make a buying decision.
However, focusing on what your book is “about” is NOT where you want to start when crafting promotional copy for your book or program.
Instead, your book marketing copy MUST focus on something much more important for it to be engaging and effective.
To find out what your marketing copy MUST focus on to sell more books,
click through and check out this week’s Book Marketing Copy Quick Tip video.
Focus on Benefits and Takeaways
I encourage you to watch this week’s video where I provide additional depth and detail about this important topic. He’s a rundown of what I cover.
Now, readers may think they want to know what your book is about. However, what they really want to know are the benefits of reading your book.
Put bluntly, benefits are the “Yeah-so-what’s-in-it-for-me” aspect of your book. Ultimately, this is what readers really care about the most.
This is why your copy MUST focus on reader benefits and takeaways.
So, when you write your marketing copy don’t focus on what your book is about. Instead, focus on what readers will get out of your book.
Here’s why it is smart to maintain this mindset when you craft your marketing copy:
When you focus your marketing copy on reader benefits and takeaways, a description of what your book is about will flow forth naturally.
Here is an example of this concept taken from book marketing copy I wrote for author Martin Leifeld’s business book, Five Minutes for Fundraising.
In Five Minutes for Fundraising, Martin Leifeld reveals insights you can use that have helped him raise nearly $500 million dollars for the non-profit organizations he’s served.
Through his experience and the wisdom shared by 26 of today’s most successful fundraisers, you’ll gain the skills you need to …
- Ask for major gifts with ease and confidence
- Understand how to cultivate key donor relationships
- Assess and optimize your organization’s fundraising abilities
- Establish practices that align with today’s most persuasive fundraisers
Five Minutes for Fundraising removes the intimidation that comes with trying to secure large gifts from influential donors, so you can make an impact and leave a memorable, lasting legacy.
In this example I provide a strong sense of what this book is about by describing its primary benefits and takeaways for readers.
In a nutshell, when your marketing copy focuses on reader benefits, your audience will naturally be able to discern what your book is about.
Again, this week’s video provides greater depth and detail about the importance of writing benefit-driven copy, so I encourage you to watch it.
If you do, you’ll also find out how to apply this concept to novels.
Until next week, take action and make things happen!
Will this post make it easier for you to write special offer marketing messages for your book? Please leave a comment and let me know!
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