by Casey Demchak | Dec 1, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
I hope those of you here in the U.S. had a relaxing Thanksgiving break. I really enjoyed going on a few gratitude hikes with my dog Ranger on the nearby trails here in Denver. It’s amazing what long walks in the cool mountain air can do for your mind, body, and...
by Casey Demchak | Nov 24, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
For the last few months, I’ve given you specific tips on how to write engaging marketing copy for your book. I’ve also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I’m going to go back to the...
by Casey Demchak | Nov 10, 2020 | Blog, Copywriting Techniques
Over the last two weeks, I’ve revealed six important book marketing copy revision tips for you. Don’t get freaked out by writer’s block. It doesn’t exist. Be conversational and authentically YOU. Make your copy “at-a-glance” friendly. Write bullet points...
by Casey Demchak | Oct 27, 2020 | Blog, Copywriting Techniques
For the last several weeks I’ve shared a lot of insights with you about how to write strong book promotion copy for your back cover, website sales page, Amazon description, and more. Now for the next few weeks I’m going to reveal several secrets to revising and...
by Casey Demchak | Jul 28, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In my recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your sales pages, eblasts, back cover copy, Amazon descriptions, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
