How to Paint Solution Pictures with Words by Casey Demchak, expert in copywriting

In my recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your sales pages, eblasts, back cover copy, Amazon descriptions, and more. So far I’ve covered:

Step 1: Create a basic headline that states or implies a promise
Step 2: Agitate a desire, need, or challenge facing your reader

This week I move onto Step 3 in my formula. It centers on how to paint a solution picture of what life can look and feel like for your readers when their need or desire has been met, or when their challenge has been overcome.

When you’re able to paint a picture with words that describes how life will look on the other side of your readers’ challenge, they’ll be open to having you tell them how your book will take them there.

This is a cool marketing copy technique that can engage your readers and really get them interested in hearing more about your book.

I think you’ll find it’s pretty easy to put this strategy to work for you.

To find out how to entice your readers with a well-written solution picture,
click through and watch this week’s Book Marketing Copy Quick Tip video.



Direct the Movie In Your Reader’s Mind

Whether you’re writing back cover copy, website sales page copy, or an eblast, it’s always a good idea to discuss the need, desire, thirst, curiosity, or challenge that is on your reader’s mind before you begin describing your book and its benefits.

It’s also a great idea to then describe in detail what your reader’s life will look and feel like when their need or desire has been met.

I call this painting a solution picture for your readers, and it’s a great way to entice them into wanting to know more about your book.

In this week’s video I discuss why painting a solution picture with words is such an effective technique to blend into your book marketing copy.

I also provide you with numerous insights into how you can use this strategy to direct the movie that’s playing in your reader’s mind.

This technique is a lot of fun, and leveraging it is much easier than you think.

I dig much deeper into this topic in this week’s video, so I encourage you to watch it.

Next week, I’ll cover Step 4 in my 9-step formula for writing conversational marketing copy that sells more books.

Until then, take action and make things happen!


Will this post help you use your words to paint solution pictures for your readers? Please leave a comment and let me know!

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