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Why You Gotta Have a Core Message Platform

Why You Gotta Have a Core Message Platform

by Casey Demchak | Jan 7, 2020 | Blog, Copywriting Techniques, Marketing Platform

Repetition builds reputation I’m going to begin the new year by focusing on a fundamental copywriting strategy that should be the centerpiece of your book marketing campaign. This core strategy applies equally if you’re going to launch an online program. You’ve heard...
Core Message Development: Master Setups and Payoffs

Core Message Development: Master Setups and Payoffs

by Casey Demchak | Apr 16, 2019 | Blog, Copywriting Techniques, Headlines, Key Message Copy Platforms, Persuasive writing tactics

Maintain a tight link between your headline and your first line of body copy All the authors for whom I write book marketing copy are looking for a competitive edge. Especially if they’re serious about turning their books into bestsellers. Gaining this edge begins...
How to Write Eye-Friendly Marketing Messages

How to Write Eye-Friendly Marketing Messages

by Casey Demchak | Feb 26, 2019 | Blog, Copywriting Techniques

When writing website marketing messages for authors and coaches, I always follow a few self-imposed writing rules. One of them is my “at-a-glance-friendly” marketing copy rule. This means that not only does my copy for books and online programs need to be well...
Message Development: My #1 Headline Writing Secret

Message Development: My #1 Headline Writing Secret

by Casey Demchak | Jan 27, 2019 | Headlines

I really enjoy writing marketing copy for coaches and authors. Especially when my clients get really involved in the message development process. When they do, the one topic I tend to discuss with them the most is headlines. Headlines for their online program sales...
Message Development: The Secret to Getting Perfect Endorsements

Message Development: The Secret to Getting Perfect Endorsements

by Casey Demchak | Aug 15, 2018 | Testimonials

As a copywriter for coaches and authors, I work with numerous clients who want to raise their profile and stature with their target audience. One key to achieving this is to collect endorsements from key market influencers. Let’s face it, every business or...
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