Headline Writing: How to Engage the Skimmers
Evidently, recent studies indicate that people now have the attention span of a goldfish. How they measure the attention span of a goldfish is beyond me. But if this startling fact is actually a fact, it means headline writing for coaches and authors is more critical...
Core Message: Write an Enticing Solution Picture
Today I want to focus on a special technique I use when copywriting for coaches and authors. This technique is an important element of your message development that you should never overlook. I call it painting a solution picture with words. If you’ve developed a...
Message Development: Craft a Strong “One Liner”
I’ve found that an important part of the message development process when copywriting for coaches, speakers, and authors is crafting a strong 30-second pitch, which is also called an “elevator pitch.” Having a solid 30-second pitch about you, your book, or program is...
Message Development: Here’s Your Must-Have Tool!
First, Some Big News If you’re a coach, speaker or author who has been reading my blog for a while …or if you’re a new subscriber …you’re in the right place to learn about effective message development. And, I actually received some confirmation on this. In its...Weekly Persuasive Sales Writing Updates
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