Why You Gotta Have a Core Message Platform
by Casey Demchak | Jan 7, 2020 | Blog, Copywriting Techniques, Marketing PlatformRepetition builds reputation I’m going to begin the new year by focusing on a fundamental copywriting strategy that should be the centerpiece of your book marketing campaign. This core strategy applies equally if you’re going to launch an online program. You’ve heard...
Core Message Development: Master Setups and Payoffs
by Casey Demchak | Apr 16, 2019 | Blog, Copywriting Techniques, Headlines, Key Message Copy Platforms, Persuasive writing tacticsMaintain a tight link between your headline and your first line of body copy All the authors for whom I write book marketing copy are looking for a competitive edge. Especially if they’re serious about turning their books into bestsellers. Gaining this edge begins...
How to Write Eye-Friendly Marketing Messages
by Casey Demchak | Feb 26, 2019 | Blog, Copywriting TechniquesWhen writing website marketing messages for authors and coaches, I always follow a few self-imposed writing rules. One of them is my “at-a-glance-friendly” marketing copy rule. This means that not only does my copy for books and online programs need to be well...
Message Development: My #1 Headline Writing Secret
by Casey Demchak | Jan 27, 2019 | HeadlinesI really enjoy writing marketing copy for coaches and authors. Especially when my clients get really involved in the message development process. When they do, the one topic I tend to discuss with them the most is headlines. Headlines for their online program sales...
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