Core Message Development: Master Setups and Payoffs
by Casey Demchak | Apr 16, 2019 | Blog, Copywriting Techniques, Headlines, Key Message Copy Platforms, Persuasive writing tacticsMaintain a tight link between your headline and your first line of body copy All the authors for whom I write book marketing copy are looking for a competitive edge. Especially if they’re serious about turning their books into bestsellers. Gaining this edge begins...
Message Development: The Secret to Getting Perfect Endorsements
by Casey Demchak | Aug 15, 2018 | TestimonialsAs a copywriter for coaches and authors, I work with numerous clients who want to raise their profile and stature with their target audience. One key to achieving this is to collect endorsements from key market influencers. Let’s face it, every business or...
Headline Writing: How to Engage the Skimmers
by Casey Demchak | May 16, 2018 | HeadlinesEvidently, recent studies indicate that people now have the attention span of a goldfish. How they measure the attention span of a goldfish is beyond me. But if this startling fact is actually a fact, it means headline writing for coaches and authors is more critical...
Core Message: Write an Enticing Solution Picture
by Casey Demchak | Feb 28, 2018 | Copywriting TechniquesToday I want to focus on a special technique I use when copywriting for coaches and authors. This technique is an important element of your message development that you should never overlook. I call it painting a solution picture with words. If you’ve developed a...
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