Master Headline Setups and Payoffs

Master Headline Setups and Payoffs

Often, it is overlooked subtle techniques that give your sales writing a professional polish. One of these techniques is learning to master headline setups and payoffs.  Setups and payoffs are the crisp connection that binds your headline with the first line of body...
How to Blend Keywords into Your Website Copy

How to Blend Keywords into Your Website Copy

Keywords still play a vital role in driving website and blog traffic. So they should continue to be an important part of your SEO efforts.  SEO tactics, strategies and best practices for incorporating keywords into your sales copy seem to change daily. So, it’s not...