by Casey Demchak | Jan 7, 2016 | Headlines
It’s a step I never miss. When I write Core Message Platforms for my clients, I always create a section that includes a number of tagline options for their product or service. It’s a big advantage to have a memorable tagline people automatically link to your business,...
by Casey Demchak | Dec 17, 2015 | Key Message Copy Platforms
Two weeks ago I detailed why a Core Message Platform should be the first marketing piece you create for your product or service. Last week I provided a nice overview of how to organize and build a Core Message Platform. Today I’m going to highlight the primary...
