Leverage Old School Marketing Power: Postcards!
by Casey Demchak | Nov 1, 2017 | Copywriting TechniquesDigital marketing. Social media. Online discussion groups. The e-tools available today have revolutionized marketing books and online programs for coaches, speakers and authors. However, when copywriting for coaches, I often see one flaw in their core message...
4 Steps to Writing a Strong Media Contact Page
by Casey Demchak | Aug 10, 2017 | Copywriting TechniquesCopywriting for coaches and authors is always an exciting process. When working on message development over the years, I’ve noticed some of you overlook or under emphasize your media contact page. If you scan several coach and author websites, you’ll usually find...
Core Message: How to Write Compelling Home Page Copy
by Casey Demchak | May 31, 2017 | Copywriting TechniquesI do a lot of sales copywriting for coaches and authors. As part of their core message development, I typically create website copy that is intended to sell a book or information product. If you’re promoting a book, program or product, it’s a great idea to build a...
Marketing: Your Copywriting Toolkit Solution
by Casey Demchak | May 14, 2017 | Copywriting TechniquesHandy-dandy toolkits are fun. Especially when they’re affordable and filled with copywriting secrets that can help you market your books or information products. So, I made a copywriting toolkit for coaches and authors that’s packed with 86 pages of step-by-step...
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