by Casey Demchak | May 16, 2018 | Headlines
Evidently, recent studies indicate that people now have the attention span of a goldfish. How they measure the attention span of a goldfish is beyond me. But if this startling fact is actually a fact, it means headline writing for coaches and authors is more critical...
by Casey Demchak | Nov 1, 2017 | Copywriting Techniques
Digital marketing. Social media. Online discussion groups. The e-tools available today have revolutionized marketing books and online programs for coaches, speakers and authors. However, when copywriting for coaches, I often see one flaw in their core message...
by Casey Demchak | Aug 10, 2017 | Copywriting Techniques
Copywriting for coaches and authors is always an exciting process. When working on message development over the years, I’ve noticed some of you overlook or under emphasize your media contact page. If you scan several coach and author websites, you’ll usually find...
by Casey Demchak | May 31, 2017 | Copywriting Techniques
I do a lot of sales copywriting for coaches and authors. As part of their core message development, I typically create website copy that is intended to sell a book or information product. If you’re promoting a book, program or product, it’s a great idea to build a...
by Casey Demchak | May 14, 2017 | Copywriting Techniques
Handy-dandy toolkits are fun. Especially when they’re affordable and filled with copywriting secrets that can help you market your books or information products. So, I made a copywriting toolkit for coaches and authors that’s packed with 86 pages of step-by-step...
