by Casey Demchak | Jun 12, 2014 | Blog, Insights and Experiences
It was a great honor and privilege to be a featured speaker at the recently completed AWAI (American Artists & Writers, Inc.) B2B Copywriting Intensive, which was held June 1-4 at the Royal Palms Resort & Spa in Phoenix, Arizona. All the attendees were pumped...
by Casey Demchak | Jun 11, 2014 | Blog, Copywriting Techniques
It’s a total, absolute universal truth. People love being in on secrets. We all want to be in the know and we all want to feel like “insiders.” Your prospects are no different. Utilize this universal human truth, and you stand a great chance of getting prospects more...
by Casey Demchak | May 29, 2014 | Blog, Key Message Copy Platforms
Selling books is all about spreading the word. And to spread the word you need a series of dynamic digital and traditional marketing materials that have a persistent and consistent voice and message (repetition builds reputation!). But you don’t want to write your...
by Casey Demchak | May 20, 2014 | Blog, Inspiration
There’s no doubt about it. Developing great sales writing skills is essential to your marketing success. However, equally essential is your mindset. To put together winning marketing campaigns you must have a strong belief you will succeed. And it really helps if you...
by Casey Demchak | May 8, 2014 | Blog, Copywriting Techniques
Nearly every successful piece of sales writing is built around a special offer. The most effective special offers are those that have built-in time limits. The reasoning is simple. Setting a time limit on your offer motivates prospects to act sooner, rather than...
