by Casey Demchak | Jul 9, 2014 | Blog, Copywriting Techniques
Marketing copy that’s intended to motivate prospects should be written in a concise style and formatted so it looks inviting to the eye. Open space around your copy makes your sales content look fast and easy read—which greatly increases the chances prospects will...
by Casey Demchak | Jul 8, 2014 | Blog, Copywriting Techniques
When you’re writing a lead-generating brochure or sales page for your product or book, a great way to open is to show your understanding of the challenges your prospects face, or the need they demand to have met. If you can support this with a statement about how...
by Casey Demchak | Jun 30, 2014 | Blog, Copywriting Techniques
People worry a lot. They fear being left behind, not being up to date and they fear not having the latest tools they need to compete. The fact is, human fear takes many forms and it’s perfectly fine to leverage this as a content strategy. So don’t shy away from it. ...
by Casey Demchak | Jun 23, 2014 | Blog, Copywriting Techniques
I absolutely love great questions. Asking the right questions can instantly put you in a dynamic state of mind. In fact, I have a list of them I look at every morning to get me fired up and ready to go. Here are a few to give you an idea of what I mean: What will be...
by Casey Demchak | Jun 16, 2014 | Blog, Copywriting Techniques
There’s no doubt about it. The quickest way to engage and motivate your prospects is to grab them on an emotional level. Most products have emotional benefits that are often overlooked in marketing campaigns, especially when it comes to products that are technical in...
