by Casey Demchak | Aug 12, 2014 | Blog, Inspiration
I am a big believer in always reaching for better feeling thoughts. My reason is simple. Positive thoughts fuel your intuition, or inner voice, or gut instinct—whatever you choose to call it. Don’t believe you have a powerful inner voice? Well, you do. How many times...
by Casey Demchak | Aug 6, 2014 | Blog, Inspiration
If you listen closely to spiritual leaders (think Wayne Dyer) or self-help gurus (think Tony Robbins) they all have different ways of making this simple point: What you focus on in life expands in your life. As a big mindset marketing enthusiast, this point really...
by Casey Demchak | Aug 5, 2014 | Blog, Copywriting Techniques
Special offers are the heart and soul of every sales landing page or letter you create for your books, information products or other services. After you tell prospects about your product and its features and benefits, you have to make your offer. Here is a very...
by Casey Demchak | Jul 31, 2014 | Blog, Copywriting Techniques
If you’re an author, speaker or coach you have to be engaged in social media and you definitely should have a blog. Blogging regularly drives web site traffic because it tells Google “you’re in it to win it” and that you stay updated as an industry expert. Daily...
by Casey Demchak | Jul 16, 2014 | Blog, Copywriting Techniques
Today there is a multitude of channels through which you can engage with your prospects. Whether you’re an author, coach, service provider or product manager—the digital means by which you can communicate with your “crowd” are increasing every day. Failing to tell...
