by Casey Demchak | Sep 17, 2014 | Blog, Copywriting Techniques
Every so often I take on projects where an author/speaker/coach or other solopreneur will request that I review the copywriting on his or her web site. When I review sites I tend to find similar content writing mistakes that are common to many of them. Here are three...
by Casey Demchak | Sep 16, 2014 | Blog, Inspiration
When something bad has happened to you in your life, have you ever found yourself saying: “Why does this kind of stuff always happen to me?” We’ve all done this. But when you ask this type of question, what frame of mind does it put you in? Well, it puts you in a...
by Casey Demchak | Sep 9, 2014 | Blog, Inspiration
When I was in my 20’s I had a friend who was rather plain and average looking. Yet he was always getting dates with attractive women who were very nice people. I asked him what his secret was and he said: “It’s simple. I only ask attractive, nice women for...
by Casey Demchak | Sep 3, 2014 | Blog, Copywriting Techniques
If you’re an author/speaker/coach or solopreneur, the About page of your web site is critical. It’s the ideal place to really let your passion come off the page so your target audience will grow to 1) like you; 2) relate to you; 3) trust you; 4) buy from you. To...
by Casey Demchak | Sep 2, 2014 | Blog, Copywriting Techniques
After 21 years of creating dynamic medical marketing materials as a B2B copywriter, I really enjoy sharing my knowledge with young copywriters who are trying to build their own career. Last week I was able to do this with thousands of listeners when I was a guest on...
