by Casey Demchak | Jan 28, 2015 | Blog, Video Scripts
Having video on your web site today is a must. In fact having video as part of your marketing content mix has gone from being a bonus for your web site to something your visitors expect. If you have a landing page dedicated to your product, service or book, it needs...
by Casey Demchak | Jan 20, 2015 | Blog, Copywriting Techniques
Marketing copy that’s intended to sell should be written in a concise style, so it looks inviting to the eye—or as I like to say, “at-a-glance” friendly. Face it. Looks count for a lot when you create marketing content. If your copy doesn’t look friendly to read, it...
by Casey Demchak | Jan 13, 2015 | Blog, Copywriting Techniques
Setups and payoffs are the vital relationship between your headline and your first line of sales copy. Good marketing content can really go splat when strong headlines are followed by copy that doesn’t have much to do with the headline. Never make this mistake....
by Casey Demchak | Jan 7, 2015 | Blog, Copywriting Techniques
I thought I’d start the New Year by returning to a sales writing fundamental that’s always worth revisiting: Everything you write must be believable and really mean something. It’s natural to want to add a little sizzle and hype to your marketing content, especially...
by Casey Demchak | Dec 15, 2014 | Blog, Insights and Experiences
It can be tempting. Very tempting. But try your very best not to do it. Never open a marketing piece by touting how special your books and/or Instead, take a more humble approach. Begin your marketing content by talking about your prospects. Make it clear that you...
