by Casey Demchak | Jan 26, 2021 | Blog, Copywriting Techniques
I want to start this week’s post with some breaking career news. I’m pleased to announce that I am now part of Jeff Walker’s Product Launch Formula marketing team. My official title on the team is … you guessed it – copywriter. I am a big fan...
by Casey Demchak | Dec 8, 2020 | Blog, Copywriting Techniques, Insights and Experiences
This week I continue my series on book marketing copy fundamentals by answering another question authors ask me frequently. “Hey Casey, when is the best time to write my book marketing copy?” I have definite opinions about the best time to write your book...
by Casey Demchak | Dec 1, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
I hope those of you here in the U.S. had a relaxing Thanksgiving break. I really enjoyed going on a few gratitude hikes with my dog Ranger on the nearby trails here in Denver. It’s amazing what long walks in the cool mountain air can do for your mind, body, and...
by Casey Demchak | Nov 24, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
For the last few months, I’ve given you specific tips on how to write engaging marketing copy for your book. I’ve also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I’m going to go back to the...
by Casey Demchak | Nov 10, 2020 | Blog, Copywriting Techniques
Over the last two weeks, I’ve revealed six important book marketing copy revision tips for you. Don’t get freaked out by writer’s block. It doesn’t exist. Be conversational and authentically YOU. Make your copy “at-a-glance” friendly. Write bullet points...
